Biz Tips: The “Wall Street Journal” Marketing Problem

Biz Tips: The “Wall Street Journal” Marketing Problem

Biz Tip:

The “Wall Street Journal” Marketing Problem

If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a scenario just like this one.

Marketer: “Based on this market research, we know our primary audience: tabletop board game enthusiasts with kids. So, we’ve designed a content marketing campaign, followed by PR and social media outreach,…

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