Biz Tips: The “Secret” Learned From Branson’s Book, Dot Com Secrets

Biz Tips: The “Secret” Learned From Branson’s Book, Dot Com Secrets


The “Secret” Learned From Branson’s Book, Dot Com Secrets

“Two young friends whispering secrets to each other in winter” by Ben White on Unsplash

“Building a business is not rocket science, it’s about having a great idea and seeing it through with integrity.” — Richard Branson

I’ve seen this Dot Com Secrets book a number of times now but, it wasn’t really until Ben Hardy (top Medium writer) suggested it, that I really started to look into it again.

As I was going through it Inoticed that the whole book could be summed up into 1 “secret”, or better yet, a one word secret!

So, what’s this one-word secret key to magical success? I’m glad you asked.


Everyone seeking income online, whether it’s for your business or personal brand, needs a sales funnel. In short, this book tells you some advanced online marketing techniques necessary to increasing your conversion rates and making the most out of every single visitor that lands your page/site.

To take this anoter step forward we can take a minute to mention the 3 main parts of the book.

3 parts of the book

1. What a sales funnel is and why it’s important

Hopefully, you already know this by now. And if you’re like me, you already know but might not yet applied this into your efforts. We’ll let’s change this. I’ve finally started on mine. Your turn!

“Take a chance. It’s the best way to test yourself. Have fun and push boundaries.” — Richard Branson

2. 7 steps that separate a thousand dollar business from a million dollar business

Each step on the buyers path is a step closer to sales. This is basically how Richard describes the steps for a successful business:

The steps: Traffic temperature => Pre-frame bridge =>Qualifying subscribers =>Qualifying buyers =>dentifying buyers in heat =>Age and ascend the relationship =>Change the selling environment (even covers a script for how to sell over the phone, especially useful for high-price items)

“Please be polite. Nothing in life should erode the habit of saying thank you to people or praising them.” — Richard Branson

3. How to write out your email sequence and how to appeal to your audience

Writing quality emails that converts and flows in the series is an art. An art which I am not that gifted in currently. As you write, note when the unsubscribes happen and refine your process with the feedback received from the lists and buyers.

“Listen. Take the best. Leave the rest.” — Richard Branson

Want all the details?

If you want all the juicy details of the book than pick up your copy of Richard Branson’s, Dot Com Secrets today! Click Here For Best Prices. I highly recommend it.

Oh, did I use too many RB quotes?

Well, here’s a few more good ones from Richard! 🙂

“Happiness is the secret ingredient for successful businesses. If you have a happy company it will be invincible.” — Richard Branson

“My definition of success? The more you’re actively and practically engaged, the more successful you will feel.” — Richard Branson

“There is no greater thing you can do with your life and your work than follow your passions — in a way that serves the world and you.” — Richard Branson

The “Secret” Learned From Branson’s Book, Dot Com Secrets was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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