Biz Tips: The Reasons Your Company Must Use Social Media to Build Employer Brand [Infographic]

Biz Tips: The Reasons Your Company Must Use Social Media to Build Employer Brand [Infographic]

Biz Tip:

The Reasons Your Company Must Use Social Media to Build Employer Brand [Infographic]

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social.

“Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills. (CareerArc)

And they certainly are not wrong.

Take a look at any major brand on social media and look at some of their recent posts. You’ll find plenty of posts about work culture, employee stories, new hires, and just highlighting the benefits of working at their company.

In fact, companies like Mattress Firm, Adobe, and T-Mobile are the masters of employer brand on social.

Typically, you’ll find a stronger employer brand presence on LinkedIn with companies, but that doesn’t mean that their other social networks are neglected of employer branding content either.

So, if your company is looking to attract top talent, showcase a workplace that people want to do business with, and help retain current employees by keeping them engaged, social media will be crucial.

But if anything, you might want some more data to back this up before jumping right in. If you are looking for more data around employer branding and social media, then take a look at the new infographic below from EveryoneSocial.

This employer branding infographic provides an overview of some important stats related to social recruiting and building an employer brand online.

Plus, you can use this information to share with executives at your company or when constructing your own strategy.

Employer Branding on Social

Below the statistics from the above infographic:

  • When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. (TalentNow)
  • 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. (Workable)
  • Employee turnover can be reduced by 28% by investing in employer brand. (Office Vibe)
  • 49% of employers believe they don’t have the tools to effectively enhance employer brand. (CareerArc)
  • 75% of U.S. respondents believe that companies whose C-Suite executives and leadership team use social media to communicate about their core mission, brand values and purpose are more trustworthy. (Glassdoor)
  • Companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills. (CareerArc)
  • Employee voice is 3x more credible than the CEO’s when it comes to talking about working condition in that company. (Edelman Trust Barometer)
  • 79% of job applicants use social media in their job search. (Glassdoor)

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