Biz Tips: The Importance of Building a Community on Social Media

Biz Tips: The Importance of Building a Community on Social Media


The Importance of Building a Community on Social Media

Photo by Helena Lopes on Unsplash

I’ve been really high on the aspect of community in regards to social media lately.

It’s just so important in this day and age. If you’re trying to build your personal brand or build your business on social media, you have to immerse yourself in your community.

You have to connect with your community. Do you know how you can connect with your community? By engaging with them.

Hashtags on Twitter and Instagram is the gateway to finding everything you need. As a matter of fact, the Twitter search bar is the perfect place to find conversations that are related to what your business is and what you’re interested in as a person.

Twitter search

I wrote a story about Twitter search awhile back (click here).

The things you can do with this tool is unbelievable. It just takes a decent amount of time, effort, and only one thing to go your way.

The Twitter search bar is where you engage with your community. Find whatever it is you’re interested in and get to work.

Imagine this

Let’s say you’re working on building your personal brand.

You’re a huge Boston sports fan. So that means you love the Patriots, Celtics, Red Sox, and Bruins.

You start searching these teams on Twitter search and replying to people’s tweets, leaving your two cents for each one, slowly growing your presence for the latest news in Boston sports.

You’re going to come across people that hate Boston sports (that’s basically everybody outside of New England), but that’s no big deal because that’s part of the fun.

You spend an hour to two hours a day doing this, loving every second of it because you’re doing the thing you love.

After two months of doing this every day, you decide you should start a blog because what you’re doing right now is basically microblogging.

So you create a website and start blogging through that about Boston sports.

You publish your first blog post and post it on Twitter with the relevant hashtags of course.

You noticed that your first post got 37 clicks. You know that’s not bad but you get more motivated by the fact that 37 people clicked on the link for your blog and want to provide further content for these people.

You decide to create a blog schedule for yourself, publishing a new blog post five days a week.

You’re still doing the daily grind of engaging with people on Twitter. And slowly but surely these people are reading your blog post because they want to see what else you’re talking about. So, you put the link to your blog in your bio.

It’s been three months of consistent blogging and engaging on Twitter. You come to find out that the number of clicks on your blog is a consistent 800 people.

You get a direct message from someone on Twitter after your 75th blog post.

It turns out this person is a journalist at ESPN and has been reading your blog for quite some time now. They would love for you to start blogging for ESPN.

They reach out to a decision maker for ESPN and they check out your work as well.

The decision maker loves your work and decides to offer you a position to blog for ESPN Boston and to keep doing what you’re doing.

You gladly accept the offer.

Now your work is getting seen by 100 times the people than it previously was.

All of this stemmed from engaging with people on Twitter.

This scenario is entirely possible. It just takes the constant grind of doing it and to never get discouraged.

Instagram search

I’m really high on Instagram search.

Instagram search is where you search the hashtags you’re most interested in.

Let’s say you’re a chef who makes organic cookies.

You search the hashtag cookies (obviously). You go through the top posts under the cookies tag and leave your two cents under the posts you’re most interested in.

Then you find nine other hashtags related to cookies and do the same exact thing — leaving your two cents and never asking for anything in return.

Before you say anything, I did learn this concept from Gary Vaynerchuk.

After three weeks of doing this, someone reaches out to you who loves organic cookies. They want to buy twenty boxes of your cookies.

It turns out that they absolutely love your cookies. They then recommend them to their friends and they buy some boxes.

All of this happened because of one comment you left under someone’s picture/video.

This may seem too good to be true, but again, this is entirely possible with the constant grind.

Well, what are you waiting for? Get to work.

Thanks for reading! I hope you got some value out of this story, and if you did hit the 👏 button. I would also love to hear your thoughts so comment below!

Previous story: What Tiger Woods Has Taught Me

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