Biz Tips: The Case for Permissionless Co-Marketing

Biz Tips: The Case for Permissionless Co-Marketing

Biz Tip:

The Case for Permissionless Co-Marketing

There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.

It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned media — where you’re the one organically mentioning someone else.…

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