Biz Tips: Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?

Biz Tips: Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?

Biz Tip:

Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?

I’m a firm believer that incentives and systems govern behavior at scale. If you want to understand why companies make the decisions they do, look at how their executives and boards are rewarded. If you’re trying to grok an unfamiliar sport, see how points are scored and wins are tabulated.

Follow the incentives, and you’ll understand the system.

If you’re…

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