Biz Tips: Shoot Your Shot: A Guide to Effective Cold Outreach

Biz Tips: Shoot Your Shot: A Guide to Effective Cold Outreach

Biz Tip:

Shoot Your Shot: A Guide to Effective Cold Outreach

“What response rate do you get with cold outreach?”

In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier this year, I had a 100% response rate with a batch of messages. 

My approach? I invest serious time qualifying my lead list and researching my audience before I send messages. This requires extra energy…

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