Biz Tips: SaaS Churn and Short-Term Customers: The Contrarian View

Biz Tips: SaaS Churn and Short-Term Customers: The Contrarian View

Biz Tip:

SaaS Churn and Short-Term Customers: The Contrarian View

Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so obsessed with making it hard to quit vs. making it easy to sign up? Why don’t these SaaS (software-as-a-service, aka subscription) companies want customers who might only need their product every few months or even only…

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