Biz Tips: Product-Market Fit is a Broken Concept. There’s a Better Way.

Biz Tips: Product-Market Fit is a Broken Concept. There’s a Better Way.

Biz Tip:

Product-Market Fit is a Broken Concept. There’s a Better Way.

The startup ecosystem loves to hype the concept of product-market fit. Does your company have it? How far away from it are you? If you have it, how are you scaling? If you don’t have it, why would you ever try to do marketing?
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All of these questions assume a binary truth, universally applicable to all companies and the products…

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