Biz Tips: Post-Coronavirus Outbreak Guide for Brands and Ad Networks

Biz Tips: Post-Coronavirus Outbreak Guide for Brands and Ad Networks

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Post-Coronavirus Outbreak Guide for Brands and Ad Networks

Around the world, brands and ad networks are facing an unprecedented time. They are all being presented with a new set of challenges to overcome. Brands are scrambling to survive and respond to the COVID-19 outbreak. The new normal of social distancing, restaurant closures interruptions on business hours, stay at home orders and travel restrictions are impacting the way consumers behave.

Some verticals have seen some heavy negative impacts from the virus such as tourism and sports seeing a 41% and 51% drop in conversions respectively.

However, being a 100% digital industry, ad tech is not as vulnerable as industries that rely on brick and mortar establishments. That’s a staircase out of the pit right there, all you need to do is mount it right. And some verticals are actually on the rise during the outbreak such as e-commerce and gaming that have seen a 48% and 34% rise in conversion respectively since the outbreak.

We’re here to help you navigate this strange new world we are all living in with wisdom and grace. From audience strategy to competitive insights we have collected the most relevant industry data & insights applicable to the times of COVID-19 outbreak and post-coronapocalypse times. Moreover, we at Epom researched the downward trend, did the math, and compiled exclusive tips for brands and networks based on both expert predictions and our personal experience.

Download the guide for free and build a viable anti-crisis strategy for your brand or advertising business.


Post-Coronavirus Outbreak Guide for Brands and Ad Networks was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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