Biz Tips: Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Biz Tips: Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Biz Tip:

Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um… Strategy. Targeting. And, uh… give ’em fun names like Workin’ Wendy and Stay-at-Home Steve, or something.”You: “Oh god, not again…”

A few years back, I worked on a 6-month project to collect survey, interview, and industry…

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