Biz Tips: Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution

Biz Tips: Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution

Biz Tip:

Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution

Welcome to the penultimate episode (part 4/5) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one, covering identity & common enemies, part two on positioning & segmentation, and part three on polling problems & growing vs. converting audiences. This time, we’ll look at the memorable power of simplistic narratives, then take a…

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