Biz Tips: Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation

Biz Tips: Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation

Biz Tip:

Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation

Welcome to part two (of five) in our ongoing analysis of marketing takeaways from 2020’s record-shattering US elections. Yesterday, I wrote about how cultural identity drives behavior, and the power of common enemies. Today, we’ll pick up the series by diving into the opportunities and limitations of both positioning and segmentation.

In case you skipped yesterday’s post, a few caveat…

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