Biz Tips: Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies

Biz Tips: Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies

Biz Tip:

Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies

I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably:

A globally-followed eventA marketing-driven (rather than product-driven) outcome10X+ larger in spend than any other marketing campaign on Earth

Ad spend figures from Quartz, Nielsen, & OpenSecrets

This pinnacle of influence-driven action is much more than that, obviously.…

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