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KPIs of Influencer Marketing That You Need to Know in 2018 [Video]

Influencer marketing has become popular in recent years and is now a crucial part of most brands’ marketing strategies. If you’re planning to leverage influencer marketing for your brand, chances are that you’ve already completed your influencer research and monitored their social media profiles.

Now that you’re all set to launch your influencer marketing campaign, you need to determine what KPIs of influencer marketing should will track.

Many marketers know how to find relevant influencers using influencer marketing tools. But when it comes to tracking your campaign performance, many marketers don’t have the slightest idea how to do so effectively.

In case you are also unsure about which success parameters should you use to measure the effectiveness of your campaign, watch out this video on, “6 KPIs of Influencer Marketing That You Need to Measure.”

https://medium.com/media/8d522de8b4b592822057be2d63f8539d/href

Some important KPIs of influencer marketing that can help you track your campaign ROI include:

• Website Traffic
• Brand Awareness
• Engagement Rates
• Lead Generation
• Conversion Rates
• Sales

Setting goals or KPIs of influencer marketing is the first step to measure the effectiveness of your marketing efforts.

While there are numerous influencer marketing KPIs you could be tracking, you need to consider which one of these apply the most to you. Choose the success parameters that best suit your brand’s marketing needs and figure out the right tools to track and monitor them.

Doing so will make sure that you leverage influencer marketing successfully.

About The Author

Shane Barker is the Founder and CEO of Content Solutions and Gifographics. You can connect with him on Twitter, Facebook, LinkedIn, and Instagram.

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KPIs of Influencer Marketing That You Need to Know in 2018 [Video] was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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