Biz Tips: Is Squarespace Right For You?

Biz Tips: Is Squarespace Right For You?

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Is Squarespace Right For You?

“two women talking while looking at laptop computer” by Kobu Agency on Unsplash

A few years back, no matter how big or small of a company you were, the only way to create a website was to hire a web developer.

Nowadays there are so many options out there but today I wanted to talk about Squarespace specifically.

As a web designer, I chose to niche down on this platform because my target audience is creative entrepreneurs + small business owners, which Squarespace is basically built for.

So, how do you know if Squarespace is for you?

In general, if you are a creative entrepreneur, small business owner, photographer, or blogger then Squarespace is a great fit!

If you are a bigger company, sell a lot of products online, or want to create a membership site then Squarespace might not be your best option.

I do want to mention that there are other web hosting platforms like Wix and Weebly that are catered to non-coder/non-techies. This being said, I stand by Squarespace as being the best out there in terms of ease of use, flexibility, and customization.

Squarespace is a drag and drop platform so I thought I would compare it to a non-drag and drop platform like WordPress.

So, here are a few reasons on why I would suggest for you to go with Squarespace vs. WordPress:

· You are not very tech savvy

· You don’t want to spend time worrying about making sure your site is up-to-date and secure

· Your business does not revolve around selling a huge amount of online products

· Want an all in one platform

· Love the idea of having a dedicated 24/7 support team

Let’s dive a little deeper into each of these points.

#1: You are not very tech savy

Squarespace back-end is very user-friendly and makes it simple to drag and drop items such as text boxes, images, newsletter, forms, social icons, and much more.

Of course, you still need strategy behind your site + there will be some getting used to if you’ve never seen a Squarespace back- end, but it’s much simpler to adapt to than other platforms.

Although Squarespace is a closed source platform it does have a Custom CSS area where you can apply some code for extra tweaks.

#2: You don’t want to spend time worrying about making sure your site is up-to-date and secure

Like your phone, WordPress has constant updates that need to be installed, but unlike your phone clicking the update button is not all you do.

When WordPress pushes out these updates to your dashboard you have to click the update button but also have to make sure your theme and plugins are up to date.

Since plugins are from a third party developer, they may not be so quick to launch a plugin update that works with the new WordPress update. This can cause performance, user, or even security issues for your website.

#3: Your business does not revolve around selling a huge amount of online products

Squarespace does offer online store plans and everything but if your business is primarily centered around e-commerce I would definitely recommend other platforms such as Shopify.

Shopify is purely e-commerce focused, therefore, offers more advanced options for your online store.

#4: Want an all in one platform

How great would it be if you could buy your domain name, host your website, create your website, create a business g-suite email, allow customers to book consults with you, and integrate your email marketing platform all in one platform?

Well, Squarespace does that for you! You can literally do all that through Squarespace.

This is not to mention that you get a free domain and professional gmail when you purchase the year plan.

#5: Love the idea of having a dedicated 24/7 hour support

It’s crazy how nowadays our computers allow us to work from anywhere and at any given point in time. This is why 24/7 support is more important than ever plus who doesn’t like a fast turn around time?

Squarespace offers live chat between 4AM-8PM Eastern Time M-F + email is available 24/7.

The Squarespace support team is very responsive and will get back to you within an hour. But most of the time your questions can be answered via their massive library of guides, videos, workshops, and forums.

I hope this helped in case you were on the fence on whether or not Squarespace is right for you.

I am not saying WordPress is bad, I mean it accounts for something like 20% of all self-hosted websites, but Squarespace is simply a better option for most creative entrepreneurs + small business owners.

Let me know if you have any questions by commenting below or emailing me at [email protected]

Call To Action

Are you an entrepreneur or aspiring entrepreneur? Then I’m sure you know the importance of having a beautiful website that converts and a brand that speaks to your ideal client. I’ve put together a 12-page checklist that will help you understand the process of creating a website that serves it’s purpose. Download it here

Originally published at www.jnlmediaco.com.


Is Squarespace Right For You? was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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