Biz Tips: Imagine Your Ideal Client Visits Your Blog For The First Time…

Biz Tips: Imagine Your Ideal Client Visits Your Blog For The First Time…

GROWTH:

Imagine Your Ideal Client Visits Your Blog For The First Time…

Photo by Matias Difabio on Unsplash

7 questions that will help improve your blog.

Just imagine for a moment that your ideal customer is visiting your blog for the first time. Think about the experience that I will be going through from every single angle.

To what degree is your blog helpful for your business objectives? To what degree is it doing what it is supposed to be doing?

In this article, I am going to pose ten questions to you.

Hopefully, some of them will give you some great insights on how you can increase the performance of your blog in regards to to fulfilling your business objectives.

So, let’s get right into it.

1. Can they immediately understand that this blog is solving their problem?

When somebody visits your blog, they immediately need to think: “Yes, this is exactly what I was looking for!”. They immediately need to feel that you understand their problems.

And this means making it about them.

Source: Your Blogging Business

When you are visiting my blog, this is the only part that you’ll get to see write away. The purpose here is simple — to make my reader understand that everything on this site is written exactly for him or her.

If you are somebody who has been struggling with monetizing your blog for a while, then you will immediately think: “Yes. This is for me!”.

There is nothing sophisticated about the site.

It’s only purpose is to make it clear whom it is for. And if somebody feels that this is not for them — then they are also not my target client.

2. Will they immediately be directed towards the most important part of the site?

As you can see on my page, there is only one fat button that tells people to “click here to keep reading”. It is obvious right from the beginning where I want people to go.

Even on the “start here” button on the top right menu is directing people to the exact same page.

What happens when people click on that button?

Well, they will be directed to a series of three articles, which serve as the introduction to the site. This is where I am showing my readers that I can provide real value for them.

At the end of each of these articles there is a sign-up form, which is there because that’s the goal of my site — to get people to subscribe. And yeah, that’s basically the only goal of the site.

Because once somebody subscribes, that’s when they’re in my e-mail loop where I can take things further.

3. Can they easily get distracted by other, less important stuff?

So, you know exactly what next step you want your clients to take when they visit your site. The question now is whether you are distracting your clients from taking that step.

Is there a lot of other stuff they can do, that will actually take them further away from where you want them to go?

If yes, then these things need to go.

Your blog exists to fill its function in your business. And in 99% of the cases, that function is lead generation. So you better make sure that your blog is optimized to do exactly that.

Keep it simple.

Direct your customers exactly to where you want them to go.

4. Are they constantly reminded of the next step you want them to take?

If your goal for the blog is to get e-mail subscribers, then make sure that the sign-up form is placed in (in a non-threatening way) at various different points as your client is discovering your page.

This could mean, for example, on your front page and at the very end of each individual blog post.

Make sure that you avoid having a reader on your page, enjoying your content, and then forgetting to sign-up. This is a lost opportunity, because you haven’t reminded the reader of taking this action.

It doesn’t mean that you need one of these horrible pop-up forms that keep annoying everyone on every single page. But it does mean that there needs to be some sort of reminder at different stages of the customers’ visit.

5. Can they reach every part of your site in one click?

Unless you are a huge multi-national company, you just don’t need a whole bunch of buttons, menus and whatnot. Instead, you should try to make the experience as simple as possible.

Try to make sure that a reader can reach every part of your site in one single click.

Don’t give your reader a whole lot of choices of where to go.

Use only the most essential things that they need. And then make it as easy for them as possible to get there. Nobody is interested in reading all sorts of blah blah about your company anyways.

6. Is every aspect of your page about THEM?

Again, nobody cares about you or your business. Clients only care about themselves and their own problems. Every aspect of your site should be adjusted accordingly.

Take the “about page”.

People mostly understand that as the page, which explains a whole lot of stuff about the site owner (if its an individual) or the company itself, talking about when it was established or whatever.

Nobody cares about that stuff.

What the about page should cover is how you are going to be helping your client to solve their problem. That’s it.

7. Can they easily understand what services you are offering?

Sometimes, I am visiting blogs and I am amazed by the fact that I don’t even understand what this business is selling. It is clear that it’s not supposed to be a hobby-blog, but it’s not clear what their product/service is and why this is supposed to be relevant for me.

Again, you need to show people that you understand their problems.

Then, you need to offer them a viable solution to these problems.

Obviously, not many people purchase your product or service right away after they’ve discovered you. They are more likely to join your free e-mail newsletter and wait for a while until they make that purchasing decision.

But even under those circumstances, you might want to redirect these customers to the sales page on your website.

You need a sales page, which:

  • Reminds your customers of their problems
  • Shows that you understand these problems
  • Offers them a viable solution
  • Explains why this is the right solution for them
  • Gets them to take the next step in the sales process

Conclusion:

Quite honestly, most blogs are doing a horrible job in terms of supporting business objectives. The owners fail to really understand what their blog should do in order to become financially viable.

They spend a lot of time and resources to produce great content. But they spend very little time in terms of optimizing the blog in order to fulfill larger business objectives.

That’s such a shame.

Blogs can be amazing lead-generation tools. But in order to fulfill that function properly, they need to be treated as such.

So, how about your own blog?

How does it perform in regards to these seven questions?

Call to action:

I’ve put together a free step-by-step guide on how to build a profitable business around your blog. You can get the guide by clicking here.

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