Biz Tips: If I Don’t Like Something, I Don’t Do It

Biz Tips: If I Don’t Like Something, I Don’t Do It

GROWTH:

If I Don’t Like Something, I Don’t Do It

Photo by Victoria Heath on Unsplash

So, I have this habit. I’m not 100% sure if it’s a good habit or a bad habit but it’s there all the same.

When it comes to the way in which I market myself and my business, if I don’t like something, I just won’t do it. No matter how much it might help me gain new clients or build my following, if it’s not something I’m fully on board with, I’ll refuse to do it.

This won’t be a long article, so I’ll just run through a couple of examples to illustrate what I’m trying to say.

I hate pop-ups.

I really, really hate them. It doesn’t matter if they’re in the corner, if they take up my entire screen, or if it’s one of those websites that scrolls you right up to the top to try and get you to subscribe to their newsletter. I want them all gone.

I’m currently in the middle of building my new website and, due to my hatred of pop-ups (did I mention I hate pop-ups?), I am just not going to have any on my website.

If someone wants to subscribe to my newsletter, they just will right? I mean, I’ve never subscribed via a pop-up. If anything, I take an instant dislike to the website and don’t subscribe at all.

But there’s the problem.

Just because I don’t like them, should I be letting that dictate my marketing decisions? Pop-ups clearly work to a certain extent otherwise no one would ever use them.

Ditto for Facebook

You may have seen my article about how much I dislike Facebook. I think it’s turned into an awful, money-grabbing platform and I just don’t want to use it for my business.

I Really Really Really Don’t Like Facebook

I’m aware of the wonders that Facebook ads could do for my business. I’m aware that having a Facebook group could be very beneficial. But I don’t like the platform so I don’t do it.

I could be missing out on business because some of my target audience only use Facebook…it still isn’t enough to make me create a Facebook page.

Conclusion

Okay, this isn’t actually an article with a conclusion as, like I said at the beginning, I’m not sure if letting personal preferences dictate my marketing decisions is a great choice.

I do think that you should have your beliefs and that you should stick to them, even when it comes to marketing and business. But, if it’s potentially holding you back, should you sidestep them a little?

For me, my business is just a branded version of myself and what I think. Thus, including things in my marketing strategy that I don’t agree with may have an impact on the credibility of my brand.

Thoughts?

Do you have certain things that you don’t apply to your business or lifestyle just because you don’t like it? Even if it may help if you did to it?

I’d love to hear some other thoughts on this, even if it does just involve being told I’m being an idiot repeatedly.

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If I Don’t Like Something, I Don’t Do It was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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