Biz Tips: I Built My First Alexa Flash Briefing!

Biz Tips: I Built My First Alexa Flash Briefing!


I Built My First Alexa Flash Briefing!

Photo by Rahul Chakraborty on Unsplash

I just finished reading Crushing It! by Gary Vaynerchuk for the 3rd time in the past 5 months.

It’s truly one of the best books I have ever read. One of my favorite chapters is actually the last chapter of the book which is titled “Voice-First”.

After the third time reading that chapter, I finally decided to give it a shot and create an Alexa skill. I honestly thought it was going to be an insanely long process to get this done. But after a quick Google search, it really is a simple process.

All you have to do is create an Alexa Developer account. And then you’re pretty much on your way (I suggest watching YouTube videos of how to do it).

My first briefing

So I used this website called to create my first skill. But then I quickly realized I also had to create an Amazon Developer account.

After I did all of this, it didn’t take me very long to create my briefing. I had to think of a topic and I thought what better place than getting content from my podcast.

So I did a quick one minute summary of my “What Tiger Woods Has Taught Me” episode.

I typed between 400 and 500 words for the description. The description is what is read to the audience.

So after doing everything it said for me to do, I submitted it to Amazon so they could check it.

Amazon said I would hear back in a few days to tell me if my submission was accepted.

I heard back the next day just to tell me it was declined. As you can imagine, I was confused as to why it was declined.

I read through the email and finally figured out why it was declined.

In the process of building the skill, I had to include two photos so I chose a picture with the Nike logo.

It turns out that you can’t include any kind of company logo for your briefing (I’m assuming it’s the same when building a skill as well). I was bummed out but it was a learning experience.

Just like with everything, this will take time to figure out and get used too.

But overall, I think the exciting part is this is all for free. I thought it was going to cost money to build an Alexa skill or flash briefing but I was pleasantly surprised.

So all of you reading this right now could go ahead and create a skill or briefing. This space over the next five years is only going to get more and more popular.

Get in while it’s still not saturated!


I hope to do one flash briefing a week to start out. When I figure out what I’m doing then maybe I will up it to two or three times a week. But as of right now, I think it’s all about seeing what works and what doesn’t. Hopefully, you’ll be hearing my voice through your Alexa devices soon enough ;).

Thanks for reading! I hope you got some value out of this story, and if you did hit the 👏 button. I would also love to hear your thoughts so comment below!

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