Biz Tips: How To Prepare To Work With A Web Designer

Biz Tips: How To Prepare To Work With A Web Designer


How To Prepare To Work With A Web Designer

“woman using MacBook Pro on her lap” by rawpixel on Unsplash

So you’ve decided to invest in a designer and want to make sure you’re as ready as can be?

First of all, congrats! I’m so excited that you decided to invest in taking your business to the next level!

It’s a big step so I want to make sure you are prepared so you get the most out of working with your designer.

Your designer will most definitely (or at least they really should) give you client homework but if you want to really prepare then I highly suggest you do the following:

1. Write down your website goals

Basically, what do conversions look like to you? Is it when someone subscribes to your email list, books a consultation, buys one of your packages?

Having a clear goal in mind will help your designer develop a site map that supports that goal.

For ex:

Author: establish credibility and have people book me for speaking gigs

Blogger: grow my email list and social media following

CPA: get inquiries for my monthly bookkeeping services

2. Determine what pages you want on your main navigation

This is really important because:

  • It will determine what copy you need to prepare
  • Will let your designer know the scope of the project since some have limits of how many pages are included in the standard package. For ex: I include 7 pages in my standard package and any page on top of that would be added at an extra charge. This will help you get an accurate cost estimate for your project

Side note: Are there pages you want included on your site that don’t necessarily go on your main navigation? Ex: FAQ page, Portfolio, Client Portal, etc… make sure you include those in the number of pages you will be needing

3. Create a Pinterest inspiration board

A pinterest inspiration board is a great way to take your ideas and express them visually. It’s meant to capture the style, colors, and feel you want your brand to have.

Ex of one of my past clients mood board

I always tell my clients that they can add as many images as they want at first but to make sure they narrow them down to ten before.

Once you’ve narrowed it down to 10 images make sure you write a brief note on the pin description on why you chose that particular image.

Your designer will use your Pinterest inspiration board to create the mood board for your site so by doing this ahead a time then you’re ahead of the game!

4. Have your images and copy ready

This list is in no particular order but I will say this last one is super important.

In order for you to get the best results possible it’s important to have your copy ready or work with a copywriter to have it ready.

Most designers will edit your copy for flow and grammatical errors but unless they offer copywriting services then you will most likely need to have your copy prepared.

It depends on the designer but I give my clients a copy guide so that they know what type of content works well on each page and what they should prepare.

After we hop on our kick off call I review the client questionnaire + copy and make suggestions on what else they can add in terms of copy.

If you don’t have your copy ready right this moment don’t panic!

From the time you contact a designer to the the time you start the project you will have at least a couple of weeks to prepare your content.

Free Checklist Download ⬇️

Are you an entrepreneur? Then I’m sure you know the importance of having a beautiful website that converts. I’ve put together a 12-page checklist that will help you understand the process of creating a website that serves it’s purpose. Download it here

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