Biz Tips: How to Invest in Episodic Content that Promotes Itself

Biz Tips: How to Invest in Episodic Content that Promotes Itself

Biz Tip:

How to Invest in Episodic Content that Promotes Itself

I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the right marketing flywheel to bring in fans, subscribers, and amplifiers. But, these can be overcome by crafting episodic content that promotes itself,…

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