Biz Tips: How to Increase Conversions on Your Subscription-Based Website

Biz Tips: How to Increase Conversions on Your Subscription-Based Website

Biz Tip:

How to Increase Conversions on Your Subscription-Based Website

Are you looking for a way to improve your subscription-based website? There are now more ways than ever before to implement a membership system into your business. Some business owners create or add SaaS applications, which require a monthly subscription. Another example includes learning management system (LMS) software, which allows users to pay for guides, educational courses, language tutorials, and much more.

Big-name companies like Amazon even have a subscription function that allows consumers to buy products on a schedule that works for them. For example, you could order 2 bags of coffee to arrive every month. If you only drink coffee every once in a while, you could change your subscription to 1 pack every 2 months.

There’s no doubt that subscription services in various capacities can help you grow your business, but you have to know where to get started. A stunning 63% of companies struggle to turn their leads into subscribers. We are going to take a look at how you can boost sales and engagement on your subscription site. All while building a stronger connection with your leads and customers.

Let’s get started!

Offer a Promotion for First-Time Users

Promotions are an excellent way to entice people to give your membership site a chance. The truth is, you can use many of the other marketing strategies you would use on a traditional eCommerce storefront, with a spin.

For example, if you want people to sign up for a monthly subscription for your SaaS application, you could offer a free trial of 14 days so the consumer can try it before buying it. Deals like this will encourage otherwise skeptical people to give your company a try. If they like what they see, they will become customers.

At this point, you could offer to upsell the user an annual subscription with a discount. This type of promotion is used on subscription-based websites across all industries. The average savings for switching to a yearly plan averages between 35-45%.

Don’t forget to use your social media channels to send out limited time promotions to existing customers. Sometimes, someone will find a better deal and think about switching to another service. If you’re able to swoop in with an offer they can’t refuse, there’s a good chance they will stick with your brand.

Most people don’t want to go through the trouble of creating a new account somewhere else and getting to know a new platform. Your promotion could be just the thing they need to convince them to stay.

While we are on the topic of social media promotions, let’s talk a bit about lead nurturing.

Nurture Through Social Media

There’s no question that the right promotion can help you convert a lead into a customer. But you have to spend plenty of time nurturing your leads through social media if you want them to invest in your subscription service.

A majority of first-time visitors are not ready to buy when they land on your site, so you need to come up with creative ways to keep them engaged with your brand. Social media is especially important here because it allows you to communicate with users in real-time.

Email marketing is an effective strategy, but the chance at spreading brand awareness and targeting potential leads on social media make sites like Facebook, Twitter, and Instagram essential for your growth. The boost in brand awareness is worth noting because a staggering 3.81 billion people worldwide use social media platforms.

If you want to build a strong bond with your audience on social media, make sure you’re always sharing your best blog content, responding to the users in the comments section, and regularly creating posts that encourage users to interact with your brand.

A poll or survey can help you learn more about your target audience while encouraging them to answer a question that’s meaningful to them. When you continue asking questions and engaging, new consumers will get to know your brand voice and personality, while better grasping the benefits of your subscription platform through your content.

Fine-Tune Your UX

Your website design plays a massive role in how people interact with your brand. If people have a good experience and can easily see pricing options, features, and their shopping cart, they are more likely to stick around and complete their order.

But there’s more you should look at if you want to ensure a smooth UX. Start by checking your contact page for clarity and simplicity. You want to create a simple contact form that clearly displays the information you need to respond without overwhelming the user.

Ideally, you’ll want to create several fields where users can select a topic, a heading, and their question or concern. The easier it is for people to get in touch, the more responses you’ll get from interested consumers. You can turn everyone who contacts you into a subscriber, so ensuring they can reach you will help your membership site grow.

You’ll also want to take a careful look at your checkout process. There’s going to be times when someone’s pressed for time and can’t fill out a massive payment page. Go in and look at ways you can shorten your payment fields while still collecting the necessary information.

One of the biggest complaints people have about subscription-based services is they don’t know how to unsubscribe. Here’s the thing — you don’t want customers to leave. However, you need to make the option visible and easily accessible to your users.

You could generate bad publicity by making your unsubscription process unnecessary long or challenging to find. The best option here is to work towards nurturing customers and keeping them invested in your brand.

Conclusion

Subscription-based services are here to stay. We anticipate seeing more SaaS companies, LMS websites, and subscription box bundles over the coming years. If you’re thinking about adding a subscription plan to your business, you must know how to convert leads into customers.

If you follow these tips, you’ll have a much easier time building social proof, brand awareness, and generating more sales for your membership site.

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