Biz Tips: How To Easily Write A Blog Post Worth Remembering

Biz Tips: How To Easily Write A Blog Post Worth Remembering

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How To Easily Write A Blog Post Worth Remembering

How many times have you written a blog post and were sure that it would get a lot of shares, likes and comments, but ended up getting not even a single share?

I don’t know about you, but I have experienced that feeling many times.

It hurts a lot. All those wasted time and effort, wasted for nothing.

That’s why I decided to write this article. If you’re planning on writing a blog post, this 8 step-by-step process will help you make it irresistible.

1. Find the audience

The first and most important step you should focus on, is finding your target audience. Even though it might sound trivial, this is the one step which gets often overlooked.

Before writing a blog post, find out who your target audience are— who they are, what they do and what their interests are.

Think about it. You would have a better chance of success at starting and maintaining a conversation with a football fan when you talk about football rather than Italian cooking recipes.

“Knowing your audience is key to content marketing success.”

Martin Jones, Social Media, Content & Digital Marketing Strategist

Finding your target audience can be tough. This post by Coschedule goes into depth on finding the right audience.

2. Lay out the purpose

Now that you have found out who your target audience are, and what they do, it is time to lay out the purpose of your blog post.

Depending on the purpose, you have to adapt a different writing style.

What do you want to do?

Do you want to inform and educate your readers? — Share links to relevant websites, or to your previously written content.

Do you want exposure to your content by getting it shared? — Include a lot of quotes (shareable on Twitter), images (shareable on Pinterest and Instagram) as well as social-sharing buttons.

Do you want people to sign up to your newsletter? — Offer some content upgrades for your blog post. Want to know how to convert your visitors into subscribers? Read it here.

Do you want to sell your product? — Focus on specific problems that your product solves.

3. Craft the headline

Headline is the most important part of a blog post. Without a catchy headline that catches your reader off-guard, all your efforts on writing an amazing blog post will be wasted for nothing.

Your headline has one and only one purpose — not to sell or to make the reader share your content or to sign up to your newsletter, but to make him/her read your blog post. Just that.

So, it is important to get the headline to work for you.

On the average, five times as many people read the headline as the ones that read the body copy. When you have written your headline, you have spent 80 Cents out of your dollar. — David Ogilvy

A headline should be able to do one if not more of the following:

i) Create curiosity — For example, “Find out what he did to get 6-pack abs in 20 days without a diet”.

ii) Empathize with the reader — For example, “Your unruly kid won’t listen to you anymore? Do what I did”.

iii) Offer an incentive for reading — For example, “A 20 step-by-step method to cook the best chicken soup”.

iv) Align with a celebrity — For example, “Elon Musk’s secret to reading a book a day, even when you don’t find the time for it”.

v) Stand out — For example, “What we do different than other web-hosting companies”.

If you have trouble crafting great headlines, Coschedule’s headline analyzer can give you a head-start. It ranks your headline in terms of the power words used, the emotions it triggers and its length.

4. Tell a story

If the headline is the most important part of your blog post, what is the next important part?

The first line of your blog post of course.

Every line in your blog post should make the reader want to read the next line.

A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.

Simply put, you should write a blog post like a story, so that the first line connects to the second line, the second line to the third line, and so on.

Those who tell stories rule the world. — Plato

If you write your blog post like a story, people who start it, will want to finish it too. How many people do you know who start reading a story, but stop reading it in the middle? Chances are, very less people.

5. Connect with them

Even though you have written a blog post and it feels like reading a story, you cannot make them visit your blog again or take the desired action, if you can’t connect with your readers.

If you can connect with your readers, you can make them remember you. Once they remember you, it is easier to establish trust, and trust is the base for any business.

At the end of the day, your ability to connect with your readers comes down to how you make them feel. — Benjamin J.Carey

How to connect with your readers?

The simplest way to connect with your readers is to address a problem they’re facing.

For example, this article you’re reading right now addresses a specific problem — How to write a blog post that your readers will find irresistible.

6. Show credibility

Now that you have connected with your readers, it is now time to show some credibility.

When you show credibility, your readers start trusting you.

The simplest way to establish credibility is to use numbers.

It is the mark of a truly intelligent person to be moved by statistics. — George Bernard Shaw

When you use numbers and statistics, suddenly your blog post becomes more reliable, trust-worthy and informative.

For example, ‘73% of people who used xxxx complained of head ache within the next hour’ sounds more convincing than ‘Most people who used xxxx complained of head ache within the next hour’.

However, you have to exercise caution. Don’t use numbers and statistics for the sake of using it.

He used statistics like a drunken man uses lamp posts -for support rather than illumination. — Andrew Lang

Use statistics only if it’s relevant and you can track it back to the source.

7. Add the Call-To-Action (CTA)

Now that you have written the blog post, it is time to add the CTA.

Make sure your CTA is clear, concise and explains the benefits of performing that action.

If you’re struggling to create the perfect CTA for your blog post, this blog post from AdEspresso will help you out.

8. Proofread your blog post

I am a person who saves the best for the last. Coincidentally, this last step is the most important step in writing a blog post.

After writing your blog post, don’t forget to proofread your blog post. By proofreading, you don’t just remove grammatical errors, but also make your blog post better to read.

I don’t judge people based on race, creed, color or gender.

I judge people based on spelling, grammar, punctuation and sentence structure.

If you’re a person who finds trouble proofreading your own content, or you could use another pair of eyes to make your blog post better, you can use a proofreading tool.

Since there are several proofreading tools, you may have trouble finding the one that suits you. This blog post, which compares the 6 most common proofreading tools, can help you.

Summary

So, these are the 8 steps to write a perfect blog post.

If you think I have missed something, share it with me in the comments below.

About the author:

A passionate writer and passive internet marketer, Maddy likes to research and write about stuff.

Read Maddy’s best articles here.

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