Biz Tips: How to Choose a Startup Name that Reduces Marketing Friction
Biz Tip:
How to Choose a Startup Name that Reduces Marketing Friction
A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why SparkToro?” a few dozen times. Unlike my prior entrepreneurial venture (in which I started with the very awkward SEOmoz.org, and later rebranded to Moz.com), I was far more thoughtful and intentional this time around. And since…
The post How to Choose a Startup Name that Reduces Marketing Friction appeared first on SparkToro.
Join The Rockstar Entrepreneur Community Now: Start Rockin Now
Similar Posts:
- Biz Tips: My Last Day at Moz. My First Day at SparkToro.
- Biz Tips: Buy Lost And Founder and PRH Will Send You This Zelda-Style Startup Map
- Biz Tips: SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs
- Biz Tips: I Wrote a Weird Kind of Business Book
- Biz Tips: A Welcome to SparkToro’s Cofounder: Casey Henry