Biz Tips: How to Choose a Startup Name that Reduces Marketing Friction

Biz Tips: How to Choose a Startup Name that Reduces Marketing Friction

Biz Tip:

How to Choose a Startup Name that Reduces Marketing Friction

A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why SparkToro?” a few dozen times. Unlike my prior entrepreneurial venture (in which I started with the very awkward SEOmoz.org, and later rebranded to Moz.com), I was far more thoughtful and intentional this time around. And since…

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