Biz Tips: How Social Media Marketing Can Boost your Sales

Biz Tips: How Social Media Marketing Can Boost your Sales


How Social Media Marketing Can Boost your Sales

How Social Media Marketing Can Boost your Sales

In a time like now when there is an ever-increasing use of social media, you can’t afford to ignore the use of social media to boost your sales. You can reach a vast audience by just a single post on Facebook. As such I times like now, you can’t afford to ignore the endless potentials social media can add to your business. In this article, we will be looking at how you can use social media to boost your sales and overall revenue.

1. Social media marketing will get you more sales.

So, why is social media marketing important for your business? Because it will get you more sales. Period. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell, but social media marketing does far more than increasing brand presence. You can influence customer buying decisions at multiple points along the sales funnel, from amplifying the reach of white papers and blogs targeting the top of the funnel, to answering customer questions and addressing pain points, to incentivizing buyers with coupon codes. We even think it’s crucial for real estate agents to get on social media — and stay active!

2. You can find potential customers who don’t already know your brand.

Social media marketing enables you to search out customers looking for information related to your product — even if they aren’t familiar with your company.

For example, on Twitter, you can use Hootsuite to set up streams, following specific keywords related to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs.

This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or use case. By reaching out to them with new information, you can not only influence a sales decision but also show customers how your brand is growing to better meet their needs.

4. Social media marketing establishes you as an authority in your industry.

From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise. By answering questions, giving advice and sharing relevant information, you can show your leadership.

If you use this strategy regularly, it can greatly increase your brand’s reach. Your answers to common questions will come up in Google search, as well as in particular social channels. Other users will start to retweet or share to your posts or refer friends and colleagues to your social media team when they have questions. And new leads, impressed with your helpful information, will be more likely to visit your site and purchase your products. All without ever asking anyone to buy!

We have seen above how important social media is when it comes to the sales of your company. Implement a social media strategy today and you will be amazed by how much your sales will increase.

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