Biz Tips: How Many Instagram Hashtags Are Best For Engagement?

Biz Tips: How Many Instagram Hashtags Are Best For Engagement?

Biz Tip:

How Many Instagram Hashtags Are Best For Engagement?

How many hashtags should you use on Instagram to maximize engagement?

Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience.

What to do?

As with everything social media, much depends on your focus and audience. The Instagram marketing platform Later recently analyzed more than 18 million Instagram feed posts (not including videos or stories) to determine the best hashtag usage to drive engagement and reach.

Their main finding? On both fronts, more Instagram hashtags are indeed better.

Posts with 20 hashtags have the highest average reach rate.

Posts with 30 hashtags are not far behind.

Instagram Posts with 20 hashtags have the highest average reach rateengagement — driving more likes and comments.

Number of Instagram hashtags vs. engagement rate per feed post

Using more hashtags makes sense for maximizing discoverability and getting your posts into more Explore channels and listings. However, this approach can make your posts appear more cluttered — although this doesn’t seem to be a significant concern for users.

What should you choose?

Number of Instagram hashtags for optimal reach and engagementRead Later’s complete Instagram hashtag study here.

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