Biz Tips: How Brand Images Thrives on Social Media Marketing

Biz Tips: How Brand Images Thrives on Social Media Marketing


How Brand Images Thrives on Social Media Marketing

I guess like me you are wondering why brands spend much money on social media compared to the traditional media. I made some finding and after trying what I found, I got to realize that. Some brands know some tips we are missing out on. Here is a list explaining why brands invest the amount of money they do on social media.

Social media is key to customer service

Quick customer response time isn’t optional anymore. If there’s a problem with your product or service, your customers expect you to solve it right away. In recent times, Few companies are meeting those expectations.

A Sprout Social study found that customers want responses to social media companies within four hours, yet the average response time is 10 hours.

This isn’t just a minor irritation for your customers — it directly affects your profits. A Twitter study showed that customers are willing to pay almost $20 more for future tickets when airlines respond to their tweets within 6 minutes.

And that isn’t just an isolated data point, either. Study after study has shown that consumers reward companies that respond to customer requests and complaints. A strong and engaged social media marketing presence will help you keep customers happy, and keep your public image positive.

A strong social media presence builds brand loyalty.

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.

It’s easy to understand why: when you’re engaging the public on social media, you’re building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.

That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them and has values, personality and vision. And in a competitive market, that can make a huge difference.

Social media is the perfect addition to your PR strategy.

Press releases are an important part of any marketing strategy, especially when you’re launching a new product or making a huge change in your company, but most people get the distribution part terribly wrong. If what you’re accustomed to is writing a press release and sending it out on PRWeb, you’re wasting your money.

Traditional press release distribution services are incredibly overrated.

Social media, on the other hand, provides you with space where you can reach your target audience in a more personal, conversational way. And if your customers have questions, they can ask you right then and there.

I am sure that you have more reasons to be serious about your social media planning now. Invest more time and resources to it and it will be worthwhile.

Thanks for reading The Marketing & Growth Hacking Publication

Follow us on Twitter and LinkedIn. Join our Facebook Group. Contact us for a sponsored post. Write for us. Get early access to our job board, GrowthJob.

If you enjoyed this story, please recommend 👏 and share to help others find it!

How Brand Images Thrives on Social Media Marketing was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

Join The Rockstar Entrepreneur Community Now: Start Rockin Now

Similar Posts:

Leave a Reply

Your email address will not be published. Required fields are marked *