Biz Tips: Growing a Following on IG is About Being Yourself

Biz Tips: Growing a Following on IG is About Being Yourself


Growing a Following on IG is About Being Yourself

by Jaelynn Castillo on Unsplash

Not spamming people everyday

Are you constantly looking at your following and searching for ways to make it grow?

Have you ever asked yourself why is it that you want to grow it for?

When doing anything in life there has to be a goal behind it since we are humans and we are searching for meaning at every turn.

If the answer is that you want to grow your following because you are looking to win money out of it then you got it all wrong and won’t get a meaningful following.

When thinking this way all that you are going to do is do is attract an audience that doesn’t care what you do and a following that doesn’t interact with you,

There are people that have 50k accounts and have a fake following that don’t care what they do and there are accounts that have 500 but that have been created organically and by bringing value to the table have people that care what they post about.

My best advice for anyone out there that feels like, ‘I don’t have a million followers so why should I even give it a shot,’ is that it’s not about the numbers — it’s about the engagement. That’s how you can build influence.

Michelle Phan

People like to follow accounts that they can relate or learn from, better if they can do both.

If your goal when making an account was to teach people a bit of your craft and showcase what you do then you are going through the right path!

Use social media as a tool where you can talk and engage with an audience, don’t try to use it solely for the money it can create.

If you are doing a good job with your account then sooner or later money will come but you have to be consistent and have patience!

The biggest reason why people go and buy followers is because they don’t want to wait months to get followers.

Photo by rawpixel on Unsplash

Apply patience when using social media and some great things will start to occur after a while!

Yes, you will have to use it everyday and be on there engaging for an hour (at least) per day but it will be worthwhile.

Who do you think will be willing to buy your products when you start selling stuff on IG?

  1. The guy that is following you because you followed him first (follow for follow)
  2. Somebody that found you when using search and liked the ideas that you have on a specific niche?

The second one will be the one willing to buy your stuff because they enjoy seeing your content and most importantly trust you.

The problem when buying followers is that they don’t even know who you are and don’t care. (They could be bots too)

When you use your account remember that it is better to have 100 followers that LOVE your content rather than 1000 that don’t even interact with your posts.

Much love to every single one of you.

If you find my content interesting and want to know a bit more about myself and what I do then you can follow me on my IG (obviously haha)

Orlando González (@orlandojga) * Instagram photos and videos

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Growing a Following on IG is About Being Yourself was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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