Biz Tips: Grow Your Business With The Best Marketing Advice You’ll Ever Hear

Biz Tips: Grow Your Business With The Best Marketing Advice You’ll Ever Hear

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Grow Your Business With The Best Marketing Advice You’ll Ever Hear

“A large advertisement with an elegant woman in sunglasses over a storefront” by Scott Webb on Unsplash

“Marketing is like sex, everyone thinks they’re good at it” — Steve Tobak

I don’t know if they’re good at sex, but I know of two people that are good at marketing.

In fact, they’re exceptionally good at marketing.

They’re marketing aficionados, marketing experts.

Imagine if you had just 5 minutes with these two esteemed marketing experts.

To help you grow your business.

In the world of marketing, Seth Godin (S.G.) and Ryan Holiday (R.H.) need no introductions.

If you want to be the best, learn from the best.

So strap yourself in. You’ve been tasked with asking the questions.

You will be conducting our short virtual interview with these two marketing gurus.

Enter Seth Godin (S.G).

4, 3, 2, 1, rolling.

Photo by ShareGrid on Unsplash

(You): “What’s wrong with today’s marketing strategies?”

(S.G.): “If your offering isn’t remarkable, it’s invisible. We’ve created a world where most products are invisible. Stop advertising and start innovating.”

(You): “How have the rules of marketing changed?”

(S.G.): “The old rule was this: create safe, ordinary products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out. Marketing in a post-TV world is no longer about making a product attractive or interesting or pretty or funny after it’s designed and built, it’s about designing the thing to be virus-worthy in the first place.”

(You): “What is branding and how is it important?”

(S.G.): “A brand, or a new product offering, is nothing more than an idea. Ideas that spread are more likely to succeed than those that don’t. You can maintain your brand the old way, but the only route to healthy growth is a remarkable product.”

(You): “How do you create an idea that spreads?”

(S.G.): “Don’t try to make a product for everybody, because that is a product for nobody. The everybody products are all taken. Services that are worth talking about get talked about. The way you break through to the mainstream is to target a niche instead of a huge market.”

(You): “How critical is advertising?”

(S.G.): “It is useless to advertise to anyone, except interested sneezers with influence. Your ads shouldn’t cater to the masses. Your ads should cater to the customers you’d choose if you could choose your customers.”

(You): “How can I make my business stand out?”

(S.G.): “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. Boring always leads to failure. If you acknowledge that you’ll never catch up by being the same, make a list of ways you can catch up by being different. Go for the edges. Challenge yourself and your team to describe what those edges are, not that you’d actually go there, and then test which edge is most likely to deliver the marketing and financial results you seek.”

(You): “How do I make my product offering remarkable?”

(S.G.): “Irresistible, for the right niche, is just remarkable. You have to go where the competition is not. The farther the better. Identify a competitor who’s generally regarded as at the edges, and outdo them. Whatever they’re known for, do that thing even more. Even better, and even safer, do the opposite of what they’re doing. Find things that are just not done in your industry, and do them.”

Enter Ryan Holiday (R.H).

4, 3, 2, 1, rolling.

Photo by ShareGrid on Unsplash

(You): “What’s some of the best advice you can offer on marketing?”

(R.H.): “You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs. The best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people.”

(You): “What is product market fit?”

(R.H.): “It is the achievement of a state in which a product and its customers are in perfect sync with one another. Marketing as we know it is a waste of time without product market fit.”

(You): “Where do I find the right customers, the right people?”

(R.H.): “If this isn’t immediately obvious to you, then you don’t know your own industry well enough to even consider launching a product yet. Period.”

(You): “What is a growth hacker?”

(R.H): “An employee with a simple job: growing the business by any means possible. A growth hacker’s main task is to build great marketing ideas into a product during the development process. Growth hacking has made marketing irrelevant or at the very least it has completely rewritten its best practices.”

(You): “How can I make my product go viral?”

(R.H): “It has to be inspiring, moving, directed at a specific audience, and concise. Only a specific type of product or business piece of content will go viral, it not only has to be worth spreading, it has to provoke a desire in people to spread it. If you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so. There has to be a compelling reason for a community to take hold of it and pass it around. Virality is not an accident. It is engineered.”

(You): “How do I make my product worth talking about?”

(R.H.): “Isolate who your customers are, figure out their needs, design a product that will blow their mind. Aim for a wow factor and response from your customers. Think like Oprah, that is, would she rapturously shout about this product if she were giving it away to her fans as a gift?”

(You): “What questions would you ask prior to launching a new product or business venture?”

(R.H): “Who are my ideal early adopters? How can I make my platform particularly enticing to them right now? Why is this service indispensable or how do I make it indispensable to them? Once they come on board, does the service facilitate them inviting or bringing more users with them? How willing and prepared am I to improve based on the feedback and behaviour of these users? What kind of crazy or cool thing can I do to get attention, something that, ideally, no one has ever done before?”

Before we cut to a commercial break,

be sure to check out the following books by Seth and Ryan,

for more amazing marketing advice,

to help you pump up your sales and grow your business.

Image Credit: Amazon.com
Image Credit: Amazon.com

Thank you for reading. George J Ziogas.

Thanks for reading The Marketing & Growth Hacking Publication

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Grow Your Business With The Best Marketing Advice You’ll Ever Hear was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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