Biz Tips: Google’s European Monopoly (& Shrinking Click-Through Opportunities)

Biz Tips: Google’s European Monopoly (& Shrinking Click-Through Opportunities)

Biz Tip:

Google’s European Monopoly (& Shrinking Click-Through Opportunities)

In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers to have alternatives, Google runs Europe’s web landscape. Thanks to our friends at Jumpshot, whose clickstream panel covers billions of searches…

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