Biz Tips: Divergent thinking your way to success

Biz Tips: Divergent thinking your way to success


Divergent thinking your way to success

Photo by Karly Santiago on Unsplash

Instead of coming up with 10 ideas, you should come up with 100. But what does this actually look like in practice? Let’s try with headlines (never more important in digital marketing — A/B testing heaven!).

When it comes to writing headlines to sell, most people become ridiculously lazy — they copy, they don’t innovate and when it doesn’t work they move on. Maybe next time. What they don’t do, is stop and think about improving on what they’re already doing. (If you can improve something in 5 minutes, you should do it)

“Buy now!” Umm.. let’s see if we can do better (number of alternatives in brackets) — 100 different ideas here!

Making your customers feel special (14)

  • For members only
  • VIP access only
  • Rooftop access for VVIP only
  • Login required
  • Limited spots available
  • Membership is now closed
  • Join our club, only if you qualify
  • This membership is invite only
  • Membership is limited to 50 spots only
  • Sign up to be the first to hear about new opportunities to join
  • Not for everybody
  • Red wrist bands from this point onwards only
  • Content is locked for members only
  • You can’t buy your way to higher tier membership

Make it urgent — put a time constraint (16)

  • Only 4 units left in stock
  • Only 4 of these left. After that, they’re gone forever
  • First come, first served
  • This won’t happen again for another 12 months
  • 5 hours left on this one-time-only deal
  • 5 hours until this deal expires
  • 5 hours until this deal is gone forever
  • Prices will go up tomorrow
  • Back to full price after last few units sold
  • This doesn’t happen often, don’t miss out
  • Discounts happen only once a year
  • 50% off for only the next hour
  • If you want to begin this month, you have to buy today
  • Now or never
  • Bonus access to membership content for first 5 customers
  • Only 100 invites available, ever

Making free more exciting (14)

  • Free for a limited time
  • Free when buying in combination with X
  • $0 now, $0 later
  • This is our free gift for you
  • 100$ free today
  • The most affordable price ever: ZERO
  • No need to negotiate, it’s free!
  • It will feel like a steal, because it’s free
  • We want you to have it, seriously it’s free
  • 25% off?50% off? How about 100% off?
  • Not a typo, it’s free
  • It’s free, just enjoy it
  • No strings attached (really!), it’s free
  • No shipping & handling, no cost either

Give them something to choose (14)

  • Buy full price for annual package, or monthly instead
  • Buy one shirt for $20, or more and save!
  • Bootstrap price: $5. Contender price: $10, Pro price: $15
  • Small: $3, Large: $5
  • Burger and fries: $4.50, Burger, fries AND drink: $5.00
  • Bronze tier, Gold tier, Platinum tier
  • Level 1, Level 2, VIP (Invite) ONLY
  • 1 for $30, 2 for $45
  • Buy 1 session for $500, or buy 4 sessions for $1,200 and save $800!
  • $10/month for 12 months, or pay in full now for 20% off!
  • 20% off for the first 12 months
  • 50% off forever after the first 6 months
  • Normal: $5, Supersized: $6
  • Walkaway now or pat just $5 now

Show off the incredible value (15)

  • Costs less than one large cup of coffee ever month
  • Only $0.75 per day
  • Only $4.99/month to invest in your future
  • A full course that costs less than a single textbook
  • $750 of value for the cost of $500
  • Upgrading from bronze to gold costs only $1.50 more per day
  • $50 book that will change your life (less than you spend on an average night out)
  • Costs less per month than your Netflix bill
  • $500 to learn a new skill that will advance your career
  • Only $4.99 for an app you will use every single day
  • Cheaper than fixing the problem further down the line
  • $500 now, charge $500 more for each client after
  • Special price for our email subscribers only
  • A one-time payment of $5.00 — you won’t feel it after 5 minutes
  • A single $12 fee you wish you paid years ago

Surprise them with facts (needs to be true of course) (13)

This wetsuit would make a shark swim ever faster

The case is made of the same stuff used to mine diamonds

This iPhone case might be stronger than a Nokia phone

The only way this could be stronger is if Kyrptonite was needed in the making of it

This cord is strong enough to be used in space shuttles

In 10 years, it wouldn’t surprise us if the warranty hasn’t been triggered yet

At 60mph, the loudest thing in the Rolls Royce is the digital clock

The warranty is for cosmetic purposes, you won’t actually need it (and we’ll honour any damage)

This glass is so strong it could stop a bullet

Try this at home!

110% money back guarantee

Used by 80% of the Fortune 500 companies

Secrets of the rich and famous

Get them interested, get them curious (13)

I can’t reveal it here, buy email me and I’ll tell you all about it

You have to see it to believe it

80% upgrade to the next tier within the first week

There’s no way to describe the feeling, come in for a free listen

It’s the most expensive sound system, have a listen and you’ll understand why

A difference you can actually feel — there’s a reason these sheets are 1,000 thread count

I can’t believe it’s not more expensive

It’s difficult to put into words how you’ll experience VR for the first time

We could describe it, but it wouldn’t do it justice

Email us for the one tip that could double your business

If all this is free, imagine what the paid stuff looks like

Your brain is going to be a little confused at first

You haven’t experienced ‘seeing’, until you see this

That’s 100 different ideas that took less than 15 minutes to write. It takes practice, but it makes things a lot more exciting — and with digital copy littering everyone’s feed, you need all the excitement you can create to get people’s attention.

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