Biz Tips: Denver Post Accidentally Features Photo of Philadelphia’s Citizens Bank Park In Its Guide to Coors Field

Biz Tips: Denver Post Accidentally Features Photo of Philadelphia’s Citizens Bank Park In Its Guide to Coors Field

Biz Tip:

Denver Post Accidentally Features Photo of Philadelphia’s Citizens Bank Park In Its Guide to Coors Field

Mistakes happen. One newspaper, however, recently made headlines of its own after mistakenly featuring the wrong photo on its cover—and the embarrassing gaffe is going viral on social media.

On Friday, the Denver Post published “The Ultimate Visitors Guide to Coors Field” in its Life & Culture section to celebrate the Colorado Rockies’ home opener. But instead of showing the newly-revamped Coors Field on the cover, the newspaper accidentally used a photo of Citizens Bank Park in Philadelphia.

The size of the photo, which takes up six-columns, makes the glaring error all the more obvious. Near the center of the image, the red Phillies sign is visible, while the Philadelphia skyline can be seen peeking out from behind the baseball stadium. The Phillies mocked the error on Twitter by retweeting a photo of Coors Field that the Rockies had shared and writing, “What a lovely photo of Citizens Bank Park. Right, @denverpost?”

The Denver Post later issued an apology. “Due to a production error, an image of Citizens Bank Park ran in place of Coors Field on the cover of today’s Life & Culture section,” they tweeted Friday morning. “Please enjoy this beautiful image of Coors Field photographed yesterday. The Denver Post sincerely regrets the error.”

The newspaper also poked fun at itself by creating a contest that invites readers to submit their best photos of Coors Field on Twitter or Instagram with the hashtag #ThisIsCoorsField. “We’re confused,” the headline reads. “Can you show us what Coors Field looks like?” The person who submits the best photo will win front-row tickets to Monday’s game.

Over the years, the Denver Post has faced several newsroom staff reductions. Sports Illustrated reports that the newspaper laid off nearly 20 copy editors in 2012 and last month, they announced that 30 jobs would be cut from its newsroom of approximately 100 journalists by July 1. A hedge fund purchased the Denver Post’s parent company in 2010.

See how social media reacted to the error below:

Social Media Reacts to the Denver Post’s “Ultimate Guide to Coors Field” Photo Error

What are your thoughts on the Denver Post accidentally using a photo of Citizens Bank Park in its guide to Coors Field? How do you feel about the newspaper’s response to the error? Sound off in the comments section below!

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