Biz Tips: Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

Biz Tips: Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

Biz Tip:

Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

If you’re in the business of content marketing, I know you’ve seen advice like this:

“Start with your customer personas.”
“Create content that will resonate with your customers.”
“Great content is content that your customers actually want to consume.”

It sounds compelling. But in my experience, it’s wrong. Or at least, incomplete. Why?

#1) Because, most content marketing goals are…

The post Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?” appeared first on SparkToro.

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