Biz Tips: Celebrating a Company Milestone — A Few Dos and Don’ts

Biz Tips: Celebrating a Company Milestone — A Few Dos and Don’ts

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Celebrating a Company Milestone — A Few Dos and Don’ts

Celebrating a Company Milestone — A Few Dos and Don’ts

So you’ve reached a big company milestone. Congratulations! It can be 20 years of work, or your first one million followers on Facebook. But whatever it is, you should certainly celebrate it in style. To ensure that your company milestone doesn’t go unnoticed, we’ve composed a list of several dos and don’ts you should pay attention to when celebrating your big day.

Post an Appropriate Social Media Post

Did you know that 9 out of 10 companies have at least one social media account? Social media has become a necessity for any business, as it’s used to promote events and share information. That’s why you should make sure to commemorate the company milestone with an appropriate social media post.

For example, create a visual infographic showing how much you’ve progressed in the past few years. You can even post a TBT post to remind everybody how it all started. Or create a new cover and profile photo for your social media pages and let everybody know that you have a reason for a celebration.

Host a Party

No celebration would be complete without a ravishing party to commemorate the important event in your company. You can host a small private party for your employees and their families only. Or you can have a major event that will gather your business partners also. The choice is up to you. But remember, the bigger the party the more difficult to organise.

If you want to organise a massive party for hundreds of people, it might be best to hire a professional event planner to organise the celebration. Not only that hiring an event planner will help you select the venue and organise the catering and the entertainment, but it will also ensure that everything runs smoothly and that everything is aligned to the main topic of the event.

Do a Little Throwback

Companies’ milestones are a great opportunity to remember where it all started. For their company’s 100th anniversary, for instance, Coca Cola decided to go back in time and showcase the unique evolution of the popular Coca Cola bottle through time. UNICEF, on the other hand, celebrated its 70 years of existence with a photo-essay highlighting the challenges the organisation has gone through in the past decades.

Brand It

Creating a custom-made logo celebrating the event is also a great way to commemorate a company milestone. The logo can be used in promotional materials to ensure that everybody knows about your latest achievement. You can use this logo everywhere — on your website, on your social media pages, on your party event or even on limited-edition branded merchandise created for the event. Make sure to use the colours that will make the logo stand out to capture the attention of your audience.

What Shouldn’t You Do?

Apart from these valuable tips that should help you celebrate your company milestone with style, we’ve composed a list of a few things you should avoid at all costs if you want to make sure that your celebration is a success.

Go Over Your Budget

I know that company milestones are important for you, but as much as you want to impress your business partners and employees, you must always remember to stick to the budget. That’s why, before you do anything, you should decide on how much you can spend and notify everyone about the budget.

Also, it would be wise to do some segmenting and decide how much you want to spend on the venue, décor, catering and other things necessary for commemorating a company milestone. There are numerous templates designed specifically for budgeting events that you can use to ensure that you have all your bases covered. Make sure you download one of these templates to help you keep your expenses in check and avoid unnecessary costs.

Make Your Employees Work at the Celebration

Your employees are your company’s most important asset. They are the ones who keep your company going. Your employees work hard for the company every day, which is why on this special day they deserve a little bit of rest.

That’s why no matter how small or big your celebration is, no matter how low of a budget you have, you shouldn’t make your employees work at the company milestone celebration. This is a special day for them too and they deserve to have a cocktail and mingle, not serve drinks or make cocktails. You should definitely set aside some money and hire professionals to do that.

These were some of the things you should pay close attention to when celebrating a company milestone. Remember, these kinds of celebrations have substantial marketing power and if you play your cards right, celebrating a company milestone the right way might bring you a step closer to your next desired result.

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Celebrating a Company Milestone — A Few Dos and Don’ts was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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