Biz Tips: A Brief SEO History

Biz Tips: A Brief SEO History


A Brief SEO History

Search engine optimization (SEO) is a process of manipulating online visibility of a website by optimizing it for search engines. As a result, it should be ranked higher in the so-called “organic” (unpaid) search results and hence drive more traffic, which is basically the ultimate goal of every website owner.

The infographic below will show the SEO industry evolution over the years. Still, let’s have a quick glimpse on its journey so far.

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It all began in 1991 when the world’s first website was launched. As more and more websites started to emerge, the original search engines began to operate and index the primitive internet. The very first search engines were born during the 1990’s, and some of them are still operational.

Back then, there wasn’t much work for webmasters in terms of SEO. Basically, all they had to do was to include the appropriate keywords in the content and add as many backlinks as possible.

The keyword density was a factor which heavily impacted search results. The early versions of the search engine algorithms relied on the information such as meta-tags and index file content.

The Turnaround Point

However, after realizing that website owners were abusing these ranking factors by stuffing keywords and links into the content, search engines began developing more complex algorithms to provide better and more relevant results to the users.

For example, Google introduced many updates between 2003 and 2010 which were primarily aimed at eliminating keyword stuffing and other cheating techniques. It also added a personalized real-time search option which allowed people to get relevant data about local businesses.

It was in 2010 when Google started focusing more on mobile-friendly websites and user experience. More recently, pages optimized for voice search have begun getting a boost by the Google’s search engine, as the stats indicate that the voice search trend is on the constant raise.

Google has always focused on quality content, and this is what its well-known updates Panda, Penguin, and Hummingbird are all about.

It is nearly impossible to predict what SEO may have for us in the future, but we can rest assured that search engines will do their best to bring relevant results to their users and force websites to produce top-notch quality content.

To learn more about the evolution of SEO, have a look at the infographic below.

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