Biz Tips: 9 blog workflow tips so you can create content faster and add more value

Biz Tips: 9 blog workflow tips so you can create content faster and add more value

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9 blog workflow tips so you can create content faster and add more value

photo from mockupshots

For the solopreneur: create and publish blogs with these blog workflow tips–so it won’t take for-freaking-ever to create content.

Blogging regularly is important for businesses of all sizes, but is it always worth it for someone with limited time?

Let’s say you’re a solopreneur busting it to make ends meet with a day job and young kids, AND it takes you ten hours to compose a decent blog post, then is it really worth it?

Only you can answer that question. But I’d say, if you find yourself in this position, then you have three choices.

  1. You can not blog.
  2. You can hire someone to blog for you.
  3. You can cut–like seriously cut–down the amount of time it takes you to compose a quality post.

If you’re in this situation, like I am, the only choice that makes sense is the third one, do things faster. Much faster.

But you can’t just type complete drivel. Let’s talk about what constitutes quality in Google’s eyes.

what constitutes a quality post?

Here are 101 blogging tips for 2019. If you don’t have time to read all of them, here are a few highlights relevant to the solopreneur.

You should be writing 1000 words plus, and it takes the average post three hours and sixteen minutes.

Hmm. For an author or solopreneur–that’s a LOT of time. I mean, if you’re doing this as your tenth thing while trying to manage a family and full-time job, how high converting would the post have to be to make it worth it?

Since not all of us can afford that time, or to hire someone to write for us, there are tools that make things more efficient. Some take a little time to set up on the front end, but the results are well worth it.

Here are the nine tricks I use. I’d love to hear what others are doing.

9 favorite tools to improve blog workflow

  1. Keep a note with content ideas– I don’t know about you, but when I plop down in front of the computer with–say–an hour to write, I have a ton of trouble focusing on what I want to do most. So instead I keep a simple note with ideas

2. Clone an old post– All my posts start with clone post. That way I can use some of the same formatting and calls to action.

3. Copy image in Canva– Use a tool like Canva to make beautiful images for your blog and social media accounts. If you have Canva for work, you can start with an image that already uses your fonts, colors, and overall look to speed up the process of making your new image.

4. Use image resize plugin- to configure your feature images to the optimal Pinterest size. Then you just need one pinnable image that can be used for your feature and footer image.

5. Reusable blocks in Gutenberg — I have calls to action and my author bio saved as reusable blocks in Gutenberg. That way it only takes one click to deposit a nicely formatted bio, suggested readings, call to action and email capture, etc into a post.

Pro tip: Don’t get a special plugin for related posts, instead use the Gutenberg recent posts and a header, like this at the bottom of your post

More resources for your write life:

6. Pinterest keyword tool — I use a tool like this one to quickly find relevant keywords for my pinnable image alt-text and description.

7. Use Convertkit forms to organize email captures — I post about writing, but I also like to post about endurance training and even mom-life. Although I hope there is crossover between the three categories, I can’t expect that everyone into wordpress tips will also be into breast pumps. This is the beauty of segmenting in Convertkit.

8. Use plugins to streamline further

Special note: don’t go too crazy with the plugins. Not only will readers get bored and click off while your page is loading your organic traffic is affected by google pagespeed insights score. What does that mean? Basically, if you have too many plugins, your site is slow, penalized, then everyone loses.

That said here are a few of my favorite plugins you NEED to speed up your own workflow:

  • Yoast
  • WP Post Clone
  • Simple Image Sizes
  • W3 Total Cache

I won’t go into this more here, but if you’d like a complete list of the plugins I use–and those I ditched–on a path to take my google pagespeed insights score from 60 to 94 (out of 100), just tell me where to send the swipe file.

9. Use a social scheduler — Personally, I use Tailwind to schedule Pinterest, Instagram, and my Facebook Business Page. It’s convenient for facebook and IG, but Pinterest is where Tailwind really shines, and makes it possible to, say, go from 24–170,000+ views in only a month.

Now let’s get too blogging workflow. Here is a very bare-bones summary of how I use the tools listed above to complete my post.

Blogging Workflow

  • Select a topic from your note
  • Clone a similar post from your dashboard
  • Clone an image, fix it up, add alt text
  • Plug in and tweak reusable blocks
  • Choose keywords to better plan and target the post
  • Add in convertkit form for email optin or content upgrade
  • Use Yoast to check off basic SEO items
  • WRITE THE POST
  • Distribute via social media channels using Tailwind or similar.

That’s it! Your blog is ready to go. As a point of reference this post took me one hour and forty-five minutes to write from start to finish.

Writers: do you have other tricks that make blogging faster? What’s your favorite tool I missed? I’d love to hear in the comments below!

join 1028 other writers rocking their online presence and keeping their life-changing message in front of the world.

Join 1028 other writers expanding their online presence to better spread their message in a digital world.

Hi, I’m Bethany–coach, author of Courage to Tri, 2x Kona qualifier, and twin mom. I help writers and authors rock their online presence and keep their life-changing message in front of the world.

Other ideas to spruce up your write life:

Next up: 7 reasons your readers click off your website hella fast [and how to fix them.]

Like this idea? Pin it!

Originally published at bethanyrutledge.com on March 27, 2019.

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