Biz Tips: 8 Keys In Building Beautiful Videos On A Budget

Biz Tips: 8 Keys In Building Beautiful Videos On A Budget


8 Keys In Building Beautiful Videos On A Budget

Creative ways to enhance your videography without enhancing your budget.

Photo by Jakob Owens on Unsplash

You’re passionate about videography. But it’s an expensive trade, as some of the best HD video camcorders can run anywhere from a few hundred to a few thousand dollars. Sometimes, you catch yourself thinking that your efforts are being wasted because you don’t have the perfect equipment or perfect setup to get the best pictures or videos possible.

However, don’t let that discourage you, talent isn’t just about how expensive the camera you’re holding in your hand is, but it’s about the results and distinctive style that you are able to render through your videography. Let’s look at some key ways that you can express that style and passion without spending an exorbitant amount of money for equipment.

Modern Cameras Are Cheaper

As of early 2017, there are some 700 million iPhones in use. That’s a huge number of people who already own a pretty high-quality camera that’s immediately ready at any moment and fits into their pocket. One huge advantage of videography in modern times is that you can get a decent camera for a much cheaper price. Therefore, this makes it entirely possible to get great creative value out of equipment used by amateurs. Think about how much you can do with your iPhone or any other popular phone brand and then think about how much more you can accomplish if you actually invested money solely into the camera.

Harness The Power of Nature

In a world where we spend so much time sitting down at our jobs and leading a sedentary lifestyle, a natural perspective can breathe life into your videos and help you attract a viewership more easily. An article published in The Atlantic summarizes some shocking physical benefits associated with nature and their extensiveness is impressive: “People who are exposed to natural scenes aren’t just happier or more comfortable; the very building blocks of their physiological well-being also respond positively.” Use the power of nature to accentuate the appeal of your videos.

Photo by Elke Karin Lugert on Unsplash

Use Social Media to Expand Your Budget

As part of the overall trend towards globalization, cultures are mixing and people are learning new things across a variety of different viewpoints. Never has there been a time where crowdfunding and similar campaigns that rely on the donations of others been so popular. For instance, JJ Watt’s fundraiser for Hurricane Harvey managed to raise an astounding $37 million within a short period of time. If you’re passionate about your craft and you think you have a relatable message or theme, then it’s not a bad idea to leverage the power of social media to advertise and expand your budget while also receiving feedback and recognition.

Network and Collaborate

Networking and then doing a video shoot where you can collaborate with a more famous individual in the scene can really help launch your own reputation and help you gain recognition for your own works. People like working through connections and they often hire based on personal judgments. As someone looking to create beautiful videos and continue to have the support to make those videos, you’ll want to demonstrate social proof for your audience over the skills you have.

Find Photogenic People to Work With

It’s no coincidence that movie stars are usually decently attractive and that people in commercials typically have a smile with a full, straight set of white teeth that seems to brighten up the room. Who you choose to take a video of makes a direct impact on how aesthetically pleasing and trustworthy your videography brand looks. It sounds crazy, but the existence of a halo effect that describes discrimination and assumption of intent based on looks is a very real phenomenon that advertisers and marketers often use when they select the best looking people to appear in a set.

Have Patience

There are plenty of famous people who achieved success only after their 40s. If you don’t get it right the first time, it’s not the end of the world. Making beautiful videos is just like any craft. You have to spend a lot of time studying, learning, and practicing before you really get any remote recognition. Some of the best musicians and artists didn’t hit it big the first time, but what matters, in the end, is how you handle your failures.

Focus on Emotional Presence and Artistry

Beauty is in the eye of the beholder, but you there are undoubtedly people who are more talented and successful at making videos and capturing dynamic moments than others. That means that there’s a set of things or biases that most people have that they consider to make a video good. If you can focus on those and distill your general observations about what people consider moving and artistic, you can practice and get better at it. Sylvester Stallone’s sleeper hit Rocky, which had a minute budget of $1.1 million, really shows that it a meaningful storyline, emotion, and artistry aren’t necessarily things you need to buy.

Actually Plan Out a Budget For Yourself

The key phrase of building beautiful videos on a budget is the part of about being “on a budget.” You can do a lot to save on costs and promote yourself without spending too much money, but a critical point is to actually know how much money you’re spending, how much money you can spend, and how much money you’re making. Fixing credit and being financially responsible should be key steps in your journey as a videographer trying to achieve a dream but also make ends meet at the same time.

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