Biz Tips: 6 SEO Strategies to Follow in 2019

Biz Tips: 6 SEO Strategies to Follow in 2019


6 SEO Strategies to Follow in 2019

The strategy utilized in today’s time by businesses is the search engine optimization strategy for ranking high in search. It has proved to be beneficial not only for online retailers but also for B2B businesses. The purpose of SEO is to rank your website higher whenever a user searches any relevant information relating to your business, products, or services. One of the ways to do this is to integrate keywords in your content.

Search Engines follows specific algorithms to decide which page to rank for a given keyword. These algorithms keep upgrading on a timely basis. For attaining one of the best rankings in SERPs, it is essential to stay up-to-date with the changes in the algo.

To rank your website on one of the top spots in the year 2019, you need to follow the latest tactics used by SEO experts. Below is a list of the latest methods you can employ for your firm to rank better on the search engine results pages:

1. Technical SEO:

Businesses find performing the task of technical SEO intimidating as it is related to the non-content part of the website. However, now as there are several SEO tools available in the market, the process has become simpler. These tools suggest changes that are required in the website. It also improves the quality of the website. On making the suggested changes, a website boosts its chances of ranking higher thereby becoming more accessible to the target audience. The user-friendliness of the website helps in gaining more traffic and also decreases the bounce rate. The significant aspects included in the technical SEO are:

● Mobile-friendliness

● Indexing

● Website Speed

● Site Structure

● Crawlability

● Data Structuring

● Security

2. Website Performance:

The website performance refers to the page loading time and the visual impact of the site. It holds a more significant impact on the amount of traffic it receives and the conversions it makes. As per Google’s research report, the average time a mobile landing page takes to load completely in 22 seconds. Another Google research, however, pointed out that 53% of the readers exit the page if it does not load in three seconds. If any page takes longer to load, it creates a wrong impression on the web-visitors, and thus badly impacts the traffic stats. It is then resulting in an overall decrease in the objective to achieve ranking through SEO. Hence, Google considers page speed as one of the prime factors in its algorithm.

Some of the tactics to increase page speed are:

● Decrease HTTP of the page from various aspects like images, CSS, and scripts.

● Decrease the size of the file by combining standard data and compress them.

● Allow CSS and Javascript to load together.

● Let other files load first and then Javascript.

● Boosts the response time of the server.

● Lessen DNS lookup time.

● Allow browser caching.

● Do not add too many redirects.

● Reduce the size of the image.

3. Target Audience:

These days people use Google to search for anything and everything. Few basic types of searches are:

● Informational

● Navigational

● Commercial

● Transactional

Let’s take an example; if someone wishes to cook food instantaneously, they would rather prefer a video or article that directly gives the recipe rather then go for a blog which even provides the nutritional benefits of each ingredient. Hence, the page that provides the direct recipe will gain more traffic and ultimately rank higher from the one with a detailed version. Google aims at giving the best results to the search objective of the user. For ranking in search of an audience, you will need to understand the standard keywords that they use. The common keywords and websites are to be researched to understand the general search terms used by them. Once you have a list of these search terms, include them as keywords in your web content and blogs.

4. Content Marketing:

SEO and content marketing go hand-in-hand; as, if one does not exist; the other would not make any sense and have no means to function. The idea refers, if you have keywords, then you require content to use them naturally. Similarly, if you are not targeting keywords, then the content will not rank in SERPs. Below are a few ways you can leverage them together:

● Establish content in a resource center manner.

● Provide useful content in the resource with accurate information and precise content.

● Write relatable and interactive content with the quality.

● Make sure to keep it unique and not repetitive.

● Create articles and interlink them with your resource.

● Use social media to promote your articles.

● Use images with text to explain better.

● Update content with the changes in the market.

5. Social Media:

The mistakes that ideally companies make is to not focus on social media to gain the target audience’s attention. In today’s time, integrating social media practices with the SEO practice changes the game altogether in attaining leads, ranking high in the search engines and earning profits. Though social media is not considered to be the direct ranking factor, it has been observed by SEO influencers that it does have an impact on rankings. Though all marketers are trying to do their best in social media marketing, not all can integrate SEO and social media marketing techniques. The techniques to use social media as a marketing tool are as follows:

● Post-high-quality content and frequently to keep viewers engaged.

● Pick the keywords carefully for the page, posts, articles and/or product descriptions.

● Depending on your brand image, post educational, funny, and/or insider information content types to gain more traffic.

● Include images and videos related to products, services, or business objectives.

● Keep updated on the latest Google Algorithms and social media trends.

6. Backlinks:

Backlinks are links integrated with content to allow the readers to go to another website with further information on the same topic. The strategy of using backlinks to market various products or services has been part of online marketing since a very long time. It is one of the most important ranking factors considered by Google and other search engines. The tactics of gaining backlinks have changed, but the effect and quality of backlink have remained intact. The latest strategies for successful backlink practices are as below:

● Guest blogs can incorporate the site links of a specific product or service page.

● Allow bloggers to review product, service, or experience.

● Let the content be used as a resource for other bloggers.

● List the company on online directories like GoodFirms to allow users to find it easily.

SEO strategies are imperative today to be successful in the market. As these strategies keep upgrading with time, SEO experts need to utilize them appropriately as per the business, product, or services they are promoting. The firms that hire from the top SEO companies to meet their SEO needs will have a good chance of ranking higher on SERPs. Outsourcing SEO requirements allows companies to focus on core activities.

6 SEO Strategies to Follow in 2019 was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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