Biz Tips: 5 Reasons Why Your Trade Show Booth Is Not Attracting The Right Customers

Biz Tips: 5 Reasons Why Your Trade Show Booth Is Not Attracting The Right Customers

Biz Tip:

5 Reasons Why Your Trade Show Booth Is Not Attracting The Right Customers

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Mid-market businesses rely on trade shows and expos to showcase their latest products and demonstrate their services. These shows often lead to valuable orders, partnerships and exposure, but not all mid-market business come prepared. With this direct outlet to reach your customers, why is your trade show booth not attracting the right customers?

Because attendees are busy on their phones and other booths can quickly grab their attention, businesses need to use a visually stimulating, cohesive look to help them succeed at trade shows and expos. Businesses are primed to capture their customers’ attention with high-quality printed marketing materials that stand out.

Staples Business Advantage, a longtime supporter of small and mid-market companies, invests in state-of-the-art technology and first-class proofing to ensure the best results in printed materials. Staples is ready to help you in these five areas to make your trade show booth more attractive and eye-catching.


A visually appealing backdrop can quickly engage an attendee’s attention. Attracting the right customer requires a business creating a professional, polished look. Having a backdrop that’s visually memorable allows better word-of-mouth interactions among attendees when giving directions.


A business needs to present printed materials that bear their logo. You can engage a professional designer to create a suite of materials that reinforces your business’s brand with the help of Staples Print & Marketing Services, a one-stop-shop for all business printing needs.

Promotional materials such as brochures, business cards and manuals are a great way to reach your customers beyond the trade show. When the event is over, attendees can look at promotional materials back in their room where your business can really leave a lasting impression.


Businesses need to make good use of the layout of their booth at trade shows. It is important not to clutter your area, as customers are drawn to the layout and flow of a booth. At your trade show, create a floor plan encouraging customers to browse your booth and converse without feeling claustrophobic or penned-in.


A trade show booth’s design should have the appropriate signage to attract the right customers. Staples can help you design and print signage that is easy to display. Staples’s committed experts work to make sure your company gives the best presentation with trade show marketing materials.

Banners, promotional products, brochures, business cards, signs, forms, and custom collateral are still just as important to an in-person audience when attending trade shows and expos. Well-designed, printed marketing materials serve to keep your business ahead of the competition.


Especially if you’re selling a product at a trade show, it is important to rely on visual merchandising. Your printed marketing materials represent your business in the eyes of potential customers, and choosing Staples means presenting this desired image to potential customers in a cost-efficient and effective way.

Staples offers small and mid-market businesses all their print marketing needs to present their business in a visually appealing and cohesive way at annual trade shows and expos where key demographics are found.

When you focus on the five areas to attract the right customer, keep in mind that Staples is ready to assist you in making promotional products that reinforce your brand relationships and drive business results. Your booth will be the talk of the trade show.

This is a sponsored post written by me on behalf of Staples Business Advantage. All opinions are 100% my own.

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