Biz Tips: 5 Essential Video Best Practices to Boost Searchability

Biz Tips: 5 Essential Video Best Practices to Boost Searchability

Biz Tip:

5 Essential Video Best Practices to Boost Searchability

Video content and its consumption are growing every day. There are billions of searches done online daily, of which, many of them are for videos. Adding video to your content marketing strategy will help you get more traffic and boost conversions.

There are several video marketing statistics that showcase why videos can help your business.

  • 44% of people seeking products and services watch videos
  • Of them, 53% of the viewers contacted the business and 51% visited the company site
  • People are 2.6x as likely to stay on a webpage is it has video content

It’s evident that videos can impact your online business in a positive way. Which is why you need to make it searchable i.e. indexed by search engines. It’s vital to ensure that search engines pull up your videos for relevant searches. To that end, here are some best practices you should follow to boost video searchability.

Use the Appropriate Tag

In order to index your video, Google needs to find your video with the help of the appropriate HTML tag such as