Biz Tips: 4 Local SEO Mistakes That Are Costing You Business

Biz Tips: 4 Local SEO Mistakes That Are Costing You Business

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4 Local SEO Mistakes That Are Costing You Business

If you’re making any of these 4 mistakes, you’re losing valuable traffic.

Running a business requires wearing many different hats, and getting all the details right is hard for even the most experienced of entrepreneurs.

The Google Local Pack

Local SEO in particular can be challenging for business owners. With 75% of location-based mobile searches leading to an offline purchase, the effects of ranking well are worth the time investment for most businesses.

In this article, we’re going to be focused on the Google Local Pack.

Here are the 5 biggest mistakes I see small businesses making with their Local SEO, and how to fix them.

#1. Inaccurate NAP Information

Getting the NAP (Name, Address, Phone) information for your business presented across the web in the same way is a great way to easily jump up a few spots.

Here’s an example of what I mean:

Jenna Therese Photography
675 Wolf Ledges Pkwy #2544
Akron, OH 44309
440–864–3599

Let’s say this is your business. Above, is the way you write it down on your Google My Business profile.

But on Yelp, you’ve written it like this:

Jenna Therese Photography
675 Wolf Ledges Parkway
Suite 2544
Akron, OH 44309
440–864–3599

Just by adding the word “suite” or changing “Pkwy” to “Parkway” you’ve tripped up Google a little bit. It catches that there’s inconsistencies in how you’re presented across the web, and ranks businesses that don’t have these inconsistencies more favorably.

A lot of businesses also have different phone numbers listed on various sites. Getting these all set to the same on will definitely help with this.

If you’re unsure if you’re listed differently across sites, Moz has a good tool to check here.

#2. A Site That’s Not Mobile Responsive

It pains me to say this, but even in 2018 there’s plenty of businesses without sites that work well on mobile.

If you’re one of these people, stop reading this right now and get to work on making one. This is a huge penalty for both Google Local and Google Mobile Search results.

Avoid making a separate mobile site. It just doubles what you have to maintain, and the experiences are never as good as something that scales responsively.

#3. Not Having Local Keywords

Let’s say you’re a dentist in Boston.You probably don’t do a whole lot of dental work outside of the Boston area, right? You don’t have people driving in from across the country to get a cavity filled, correct?

Then why don’t you put that you’re a dentist in Boston in the copy that’s on your homepage?

There’s an enormous amount of businesses that are location-specific, but you’d never know it because they never list their location anywhere on their site except for their address.

Put “The #1 Choice For Root Canals in Boston” as a heading somewhere on your site. Use your keywords + location throughout your entire site. You’re not writing copy to appeal to anyone outside of Boston, so why won’t you mention the city?

#4. Poor Google Reviews

When it comes to local SEO, reviews are the new backlinks.

When you go to your favorite Mexican restaurant, you don’t link to their site if your meal was exceptionally good. That model of trust that works with regular search results just doesn’t make sense for local SEO.

Instead, they look to what reviews are being made. Reviews of a business are evaluated in 3 different ways.

#1. Number of Reviews — How many reviews does the business have?

#2. Review Rating — A five-star review is going to do a lot more than a one-star review.

#3. Review Velocity/Recency — When was the last review submitted, and how often are they coming in? 10 reviews over 2 years old may not be as valuable as 5 reviews from the last month.

There also seems to be some preference to the site where the review was submitted, with reviews added directly to Google being more valuable than Facebook or Yelp reviews.

Do you have any tips for local businesses to grow with local SEO? What have you tried? What’s worked, what hasn’t? Leave a comment below, I’d love to hear your thoughts.

Want a free 30 minute marketing strategy session with me? Schedule a time on my calendar! If you like my work, follow me on Twitter or Medium and don’t forget to hit that clap button — it helps others find me.

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4 Local SEO Mistakes That Are Costing You Business was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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