Biz Tips: 3 Landing Page Tips That Can Help You Convert More Customers

Biz Tips: 3 Landing Page Tips That Can Help You Convert More Customers

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3 Landing Page Tips That Can Help You Convert More Customers

It’s no secret that converting targeted leads into paying customers requires effective and optimized landing pages. Even if your top-of-funnel marketing strategies (like your PPC ad campaigns and paid social campaigns) are extraordinary and drive a lot of traffic to your website, having poorly designed landing pages can negatively impact your customer’s user experience and your organization’s bottom line. To avoid this, marketers and designers need to collaborate to ensure that they are giving their landing pages the attention and care they deserve. Through landing page optimization and data analysis, you can convert more customers and increase your company’s revenue.

Here are three landing page tips that can help your organization’s conversion rates:

Keep Your Design Simple

Digital designers and marketers often overcomplicate things. However, when landing pages are convoluted, it can be frustrating, confusing, and exhausting for potential customers. A simple, navigable, and clear landing page should suffice your customer’s needs. Simplifying your design, CTAs, and overall messaging will significantly improve your landing page and motivate your customers to purchase your product or service.

Let’s take a look at some simple yet effective landing pages:

Shopify

Shopify’s landing page is beautifully laid out and simple. Their value proposition, “Sell online with Shopify” communicates what their platform can do for their target audience. Additionally, they create a navigable, straightforward, and transparent experience for their users through their appealing layout and design.

Airbnb

Airbnb has a clear value statement and a concise CTA. They also have an elegant layout that leads the customer to that highlighted CTA.

While both companies have well-thought-out photographs, designs, layouts, and copy for their landing pages, their real strength comes from knowing their target audience and what their needs are.

Generate Leads Through Lead Magnets

Digital Marketer defines lead magnets as, “an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.” Digital Marketer goes on to say that the goal of the lead magnet is to maximize the number of targeted leads you are getting for an offer. Lead magnets differ from a traditional blog or social media post because they usually contain a lot more information and provide more value. For example, a lead magnet can be proprietary data that your organization has collected about a certain industry. It can also be a detailed eBook that contains information about complicated subject matter that your business is knowledgable about. Some companies even offer “freemium” software tools to potential customers.

Giving away free material to your target audience helps your brand seem more trustworthy and credible. According to Neil Patel, giving away free content can potentially help your business grow by 290%. Furthermore, a Demand Gen report found that 47% of consumers will view three to five pieces of content produced by a brand before they purchase their product or service.

While these results may not be feasible for every industry, it’s safe to say that consumers do their research. If you can create a landing page that helps them do this research, it will pay off for your organization in the long run.

Analyze Your Landing Pages

Collecting and analyzing valuable data on your landing pages is an integral part of your success as a digital marketer. You should always look for ways to improve your landing pages, however, this is easier said than done. Google Analytics can give you a basic overview of how your landing pages are performing but in order to succeed you need more data. Fortunately for all of us, there are great software programs we can use to gather some amazing insights into our customer experience on our landing pages.

Try using the following:

  1. Heatmaps: Heatmaps track where your customers are clicking on your website. This can help you determine if your site is easy or difficult to navigate.
  2. Split Testing: Split testing software allows you to adjust, optimize, and fine-tune your landing pages based on data from A/B tests.
  3. Live Insights: Through live insights, you can look at real-time data to see how your customers are moving through your funnel.

Many software programs can help you gather additional data. It’s important that you do your research to see what software program is a good fit for you and your company.

Keeping your design simple, creating lead magnets, and analyzing data can help you optimize your landing pages. It creates a better user experience for your potential customers, and it generates new opportunities for growth. At the end of the day, you should always have your customers in mind when you create any landing page. If you do that, you can increase your profits quickly.

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