Biz Tips: 21 of the Best Facebook Marketing Tools to Optimize Your Social Promotions

Biz Tips: 21 of the Best Facebook Marketing Tools to Optimize Your Social Promotions


21 of the Best Facebook Marketing Tools to Optimize Your Social Promotions

2.19 billion! Yes, you read that right. According to Statista in the first quarter of 2018, Facebook had 2.19 billion monthly active users spread around the globe.

It is huge platform. Brands and marketers rightly see big potential in Facebook and it has long been their preferred platform.

Both brands and users have been flocking to Facebook in big numbers.


Facebook is evolving and brands are missing no beats in keeping up with the changes. Marketers are always on the lookout for the sharpest and smartest Facebook marketing tools to reach their goals.

What are your Facebook marketing goals? Are you are looking to increase your followers? Or are you focusing on hyper-targeting your customers with Facebook campaigns?

Whatever your goals are, it pays to have the best tools with you.

21 of the Best Facebook Marketing Tools

Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals:

1. AdEspresso

Managing Facebook ads is a tough task. AdEspresso is a great tool to create and manage Facebook campaigns.

It automates the processes. You can analyze, optimize and create complex and specific rules for the execution of your campaigns.

And their A/B testing capability helps you create thousands of variants of your Facebook ads. You can focus on key metrics with easy to use customizable dashboards.

2. AgoraPulse

AgoraPulse is a simple but effective tool that helps you manage content and engagement on Facebook.

It helps you schedule and publish posts, monitors engagement and activity and also enables social listening.

With the AgoraPulse barometer, you can analyze Facebook pages and compare them to learn about your competitors too. It provides you plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams.


3. Buffer

Buffer is a very popular social media management platform. It helps you schedule and post social media posts.

Its easy-to-use interface is well liked by small and big businesses alike. It contains browser extension which seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.

And it provides analytics and insights on the post’s reach, likes, and mentions received.

4. Driftrock

Facebook marketers use this lead generation software for conversions.

It is a suite of different tools. Each tool serves specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.

Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.


5. DrumUp

DrumUp helps you manage Facebook marketing with ease. It has a smart workflow which enables you to review, create, optimize, and publish posts on your profile pretty quickly.

Scheduling posts is easy. You can customize your posts with @mentions, emojis, hashtags, and GIFs. And you can track and measure Facebook engagement with its intuitive and deep social media analytics.

6. Facebook Ads Manager

Facebook Ads Manager is a Facebook tool which helps you create and manage Facebook Ads.

This tool will help you target the right demographics and the right section of people. It helps you set your budget to control cost.

You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the campaign.


7. Fanpage Karma

Fanpage Karma is an all-round tool for Facebook management.

You can compose and publish posts with ease. It can provide you useful insights on posting. And it helps you monitor unlimited number of pages and profiles.

Users can analyze the activities of their fans and followers. And you can analyze and compare key data on different pages, even those of your competitors.

8. Heyo

Heyo is a Facebook marketing tool which can help you get more leads.

It can help you create sweepstakes, contests, and hashtag campaigns for Facebook. You can use pre-made templates.

It aims at driving better engagement. And it helps you collect user-generated content with campaigns. A great tool to create product and brand awareness.


9. Hootsuite

Hootsuite is a great social media management and analytics tool.

It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad campaign.

It helps you target and retarget the right group of people for conversions. You can convert Facebook ads into real leads and conversions and be on the top of analytics.

And you can learn about your audience and engage with them in a better way through Hootsuite.

10. Likealyzer

Likealyzer is a very simple Facebook marketing tool that helps you optimize the performance of your Facebook page.

It provides simple but valuable insights. For example, it grades your page on the score from 0 to 100. The higher the score the better.

Other Facebook pages are similarly scored and then can be compared with one another. You can learn a lot from top performing pages. It converts raw Facebook analytics into an actionable report.


11. Meet Edgar

Meet Edgar is an easy-to-use social media management and scheduling tool.

It recycles your updates over time automatically so that they are optimized. You can connect Meet Edgar with your Facebook through a web plugin.

It helps you schedule your posts and monitor them. And it has an auto-refill queue feature which uses your saved posts. This tool can help you save effort and helps bring in more leads.

12. Pagemodo

Pagemodo is a great Facebook marketing tool.

It has an intuitive editor which helps you modify and build up your Facebook pages. You can customize your Facebook business page with impressive cover photos, add custom tabs, and create contests for engagement.

You can create Facebook ads and reach your audience with targeted tools. Pagemodo also offers useful analytics.


13. Post Planner

Post Planner aims at managing your posts and engagements smartly.

It helps you find, plan and post great content. Post Planner’s recommendation engine identifies top performing content that have the likelihood of maximum engagement.

It helps you get the desired reach in less time. Every engagement is a data point that helps you get better overtime. Use the tool to plan your publishing calendar.

14. Qwaya

Qwaya is one of the best Facebook marketing tools, especially when you need to run and manage Facebook ads.

It has several powerful features and useful web interface. And it can help drive traffic to a website or any Facebook page.

It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain time of day. And you can optimize the performance by pausing the ads and campaigns that don’t work and more.


15. Shortstack

Shortstack has positioned itself as the most powerful marketing platform for contests and giveaways.

It helps you easily build and publish campaigns. As an impressive Facebook marketing tool, it integrates campaign analytics and email analytics into one platform.

You can get real time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.

16. Socedo

Socedo is cloud-based social media marketing software that helps you get real-time and qualified leads.

It helps you analyze social intent data which enables you to make better decisions. You can use Socedo to identify prospects.

Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that helps the marketers.


17. Social Ads Tool

This is a very efficient Facebook marketing tool. It is a Facebook marketing partner that helps you manage your Facebook ads.

These tools boost and optimize the Facebook pages and ads automatically.

You can design and test as many ads you want with different audience segments. Schedule and post them at the right time.

Its deep ad analysis and reporting features help you know everything about the audience.

18. Socialbakers

Socialbakers is an AI-powered social media marketing suite. It has great tools for marketing on Facebook.

It helps you understand your audience better. You can build lasting relationship with your customers.

Their Facebook benchmarking tool helps you analyze your performance versus the competition.

AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy.


19. SocialOomph

SocialOomph is social media management software. It is one of the best Facebook marketing tools for users who want to increase their reach and their number of followers.

You can manage an unlimited number of Facebook accounts. Automated features help with scheduling and publishing posts.

It can help you with keyword tracking. You can even set up self-destructing, limited time updates on Facebook.

20. Sprout Social

Sprout Social helps you build relationships. It provides you with useful data to help you make better decisions and helps with starting and monitoring social conversations.

Sprout Social helps with Facebook marketing by providing Facebook insight data with their analytical tools.

It helps you understand Facebook impressions. You can leverage impressions data by segregating it on the basis of location, age, and gender for better targeting.


21. Timeline Contest AgoraPulse

This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, and photo contests directly on your Facebook timeline.

The AgoraPulse Timeline Contest app helps you filter engagement. It sorts “likes” and “comments” separately for you to analyze.

You can run any types of contest, as many times as you want. And you can run them on any number of pages that you manage.


Facebook marketing tools can help you reach your prospects and customers in a very efficient way. You can start conversations and build relationships.

And you can track the performance of your posts, and schedule them in a way that has maximum impact. With the right Facebook marketing tools, you can target your customers, and increase visibility and reach. You can build better funnels to drive conversions.

All of the tools which we discussed above can help you reach your goals. Now you need to test and find the ones that best fit your needs.

If there are any other Facebook marketing tools that have helped you, tell us about your experiences in the comments below. We would love to hear from you.

Originally published at

About The Author

Shane Barker is the Founder and CEO of Content Solutions and Gifographics. You can connect with him on Twitter, Facebook, LinkedIn, and Instagram.

Thanks for reading The Marketing & Growth Hacking Publication

Follow us on Twitter. Join our Facebook Group. Subscribe to our YouTube Channel. Need a sponsored post written? Contact us.

If you enjoyed this story, please recommend 👏 and share to help others find it!

21 of the Best Facebook Marketing Tools to Optimize Your Social Promotions was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

Join The Rockstar Entrepreneur Community Now: Start Rockin Now

Similar Posts:

Leave a Reply

Your email address will not be published. Required fields are marked *