Biz Tips: 17 Essential B2B Marketing Tools to Help You Run Successful Campaigns

Biz Tips: 17 Essential B2B Marketing Tools to Help You Run Successful Campaigns


17 Essential B2B Marketing Tools to Help You Run Successful Campaigns

Did you know that 98% of B2B marketers agree that marketing automation plays a critical role in making your business successful?

The right B2B marketing tools and platforms can help you run your campaigns more efficiently. Not just that. These tools can also provide useful insights about your target audience, your customers, and the market to help make your campaigns more effective.

Let’s take a look at 17 of the best B2B marketing tools which can help you run and measure successful marketing campaigns.


#1. Ahrefs

Ahrefs is one of the best B2B marketing tools that can help you with SEO. You can conduct keyword research, track rankings, find backlink opportunities, and also study your competitors. Ahrefs gives you actionable insights to beat your competitors and outrank them in searches.

#2. BuzzSumo

BuzzSumo makes it easy to plan your content strategy. It allows you to see the kind of content that’s most popular and currently trending. This can help you create content that’s more likely to engage your audience.

You can also find the most popular channels for a particular type of content and keep track of popular content from influencers.

#3. Buffer

Buffer can help you automate your social media marketing. You can schedule your social media postsusing Buffer while you focus on other activities that need your attention. It also helps to analyze the performance of your posts so you can tweak your social media strategy accordingly.


#4. Marketo

Marketo is one of the most popular B2B marketing tools out there. With it, you can plan, execute, and measure your digital marketing activities effectively. Be it email marketing, lead generation, or mobile marketing, Marketo can help you with everything.

It can even help you with account-based marketing. The best part about this tool is that it’s suitable for organizations of all sizes.

#5. Chili Piper

Chili Piper eliminates the need for your prospects to wait for you to get back to them after they’ve filled up a form on your site. It allows you to provide them a great experience in which they can book a meeting or start a live chat immediately after filling up the form.

Chili Piper can be integrated with marketing automation and CRM tools so you can use the data to sort, qualify, and route leads easily.

#6. Salesforce

Salesforce is a leading customer relationship management tool for enterprises. It is perfect for large organizations that need to store high volumes of customer and lead data. It is a great tool to build great relationships with your customers and prospects.


#7. GetResponse

With GetResponse, you can automate your marketing, create landing pages, promote your webinars, run email campaigns, all within a single solution. They provide free onboarding and an amazing user experience.

#8. Clearbit

With Clearbit your anonymous web traffic doesn’t need to be anonymous anymore. You can turn them into complete profiles. It helps you identify prospects easily and gain useful insights about them which can generate more conversions.

#9 — OptinMonster

OptinMonster helps you convert your web traffic and capture your leads. With this tool, you can grow your email list, reduce cart abandonment, and increase conversions. This B2B marketing tool allows you to personalize your offers using behavior automation to increase your conversions.


#10 — Sprout Social

Sprout Social is a social media management platform which helps to manage your social media marketing easily. Apart from scheduling and publishing posts, it also allows you to analyze the performance of your content. You can also use it to track your brand mentions and join any conversations about your brand.

#11 — Unbounce

Unbounce is a B2B marketing tool which can help you build and test your landing pages, sticky bars, and website popups. You can integrate it with your CRM platform and run A/B tests on them.

#12 — Engagio

Engagio helps in account-based marketing. You can get dynamic alerts about your accounts and take automated actions based on such behavior.


#13 — Zoom

Zoom allows you to organize webinars easily. You can have up to 100 interactive video participants and an unlimited audience for your virtual events.

They offer a custom package for view-only audiences too. Zoom provides dual-screen support that allows viewers to see the panelist and the presentation at the same time.

#14 — Intercom

Intercom helps you capture leads and convert them. It also allows you to engage your customers through in-app and push messages and provide support using bots and live chat.

It also allows the use of an integrated help desk and knowledge base so you can solve customer issues faster.

#15 — DiscoverOrg

DiscoverOrg can help you with lead generation and account-based marketing. It also helps you close deals quickly by reaching your target audience at the right time with the right message.


#16 — HubSpot

HubSpot is your one-stop shop for sales, marketing, and customer service needs. The CRM at its core is free to use. You can track and organize your leads efficiently and build better customer relationships using HubSpot.

#17 — HotJar

Hotjar is an amazing tool to get a better understanding of your site visitors. It shows you heat maps that can help you understand which pages and which parts of your website people spend the most time on. This can help you improve the user experience which can result in greater conversions.

Final Thoughts

There you have it. These are 17 of the most popular B2B marketing tools every marketer needs to know of. Make them a part of your arsenal to run effective B2B marketing campaigns.

Can you think of any other essential B2B marketing tools? Please feel free to share them in the comments below.

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About The Author

Shane Barker is the Founder and CEO of Content Solutions and Gifographics. You can connect with him on Twitter, Facebook, LinkedIn, YouTube, and Instagram.

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