Biz Tips: 10 ways to improve your Instagram marketing game in 2018

Biz Tips: 10 ways to improve your Instagram marketing game in 2018


10 ways to improve your Instagram marketing game in 2018

Gram better by following these 10 tips

1. Take good photos

Photo by Joseph Chan on Unsplash

As they say, a picture is worth a thousand words. The better quality you have of your photographs, the better.

Get good camera equipment and even if you use a phone camera, work with good angles, good lightning, and good props. Try to think outside the box and take creative pictures that are unconventional. Your goal should be to make people want to repost your pictures.

2. Have a theme

Anderson Paak’s Instagram theme

A theme makes your Instagram timeline look synchronized and professional.

Ensure that you stick to your theme topics to avoid confusing followers. Stay true to who you are in your theme as well.

You can do a black and white theme for a dramatic feel — or an airy white theme for an aesthetically awesome look. You can choose any theme that matches your content. Consider getting an Instagram planning app to help with your aesthetic layout.

As they say, first impressions are everything, so make your viewers addicted to your timeline from the first time they set eyes on it.

3. Post regularly and consistently

Photo by Gian Cescon on Unsplash

One of the principles of persuasion is consistency. Especially if you are trying to convince someone you have no personal information on.

Posting consistently builds a good relationship between you and your followers. Think of it as any other relationship you have in real life. The more you communicate and stay in contact with someone, the stronger the relationship.

The same can be said for building a strong Instagram engagement level and following; the more you post, the more you give your followers and potential followers a chance to be persuaded and influenced by your brand.

4. Comment on other people’s posts

Photo by Jakob Owens on Unsplash

Another simple thing you can do is comment on other people’s pictures. Especially from people who have a large following and share a common niche to your own brand.

No matter how small the action is, you may get new followers from the other person’s followers simply because you added an interesting comment on their post.

Also, it doesn’t hurt to support other influencers in the same circle as you by leaving a positive comment on their timeline.

5. Interact with like-minded influencers

Photo by Eddy Lackmann on Unsplash

Identify influencers who produce similar content to yours and interact with them.

Additionally, find ways in which you can collaborate to grow each other’s platforms. And make sure the collaboration doesn’t look staged or very static; make it as organic as possible because people can see right through fake connections.

6. Use as many hashtags as you can

Photo by George Pagan III on Unsplash

This can’t be stressed enough. If you want to grow your Instagram followers, use as many hashtags as you can. This will ensure that when people search for certain content, your content also pops up in the top searches.

Study which hashtags work well for Instagrammers with huge followers and use them as much as possible. At the same time, try to only choose hashtags that make sense to the kind of content you put out.

7. Geotag your images

Photo by Samuel Charron on Unsplash

Images with locations reportedly perform 79% better than regular posts.

It’s like the excitement you get when you finally discover where your pen-pal is from. Adding a location adds an element of extra knowledge that people are interested in finding out.

Beautiful pictures of destinations and places also deserve to have a location tagged on them so that people can be inspired to visit.

8. Include trending topics in your posts

Photo by Wyron A on Unsplash

In order for your brand to look current and conscious, you have to get in line with trending global issues and dates. For example, if it’s Valentine’s Day, make sure to throw in content about the day. Wish people happy holidays if it’s the holidays.

Add humor where appropriate even if you are corporate. Humor makes your content relatable.

9. Post at the right time

Photo by Tristan Gassert on Unsplash

This is a critical factor when it comes to growing your following. You always want to go fishing when the fish are in plenty.

The best time to catch as many people online as possible is when people wake up, before going to bed, and during lunch break.

You can also schedule your posts with the help of planning apps for Instagram, like Overposter, so that you don’t forget to post at the best times.

10. Use Instagram stories frequently and go live

Photo by Marc Kleen on Unsplash

Be bold on the gram. Include as many stories as possible and go live frequently.

Since stories are among the first thing that hits your eyes when you open the app, more people will watch.

If you go live, the app will automatically notify all your followers on the app that you are live, and afterwards it will get more people to click on your profile based on how interesting and entertaining your stories and live sessions are. Also, using as many features as possible will get Instagram to automatically think you are a frequent user hence prioritizing you in top searches.

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