Biz Tips: #1 Best Resource for Landing Major Media Attention for Your Book

Biz Tips: #1 Best Resource for Landing Major Media Attention for Your Book

GROWTH:

#1 Best Resource for Landing Major Media Attention for Your Book

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Let’s face it: Getting the word out about your new book is not as easy in reality as it is in theory. It’s difficult to compete with the thousands of authors who are publishing their latest stuff each month, especially since they have already made a name for themselves in the world of publishing. But rather than dropping $5000 to $10,000+ on a PR firm to promote your book for you, why not try HARO instead?

What is HARO?

HARO is short for Help A Reporter Out and is a service that enables brands and thought leaders to tell their story. How? By demonstrating their expertise to journalists and bloggers who are looking for solutions for their readers. While there are many smaller publications on the platform, there are several well-known ones as well. (Publications like Forbes, New York Times, Huffington Post, Entrepreneur, along with many more.) HARO delivers opportunities to contribute to these publications, three times per day, via an email containing an overview of the most recent requests for stories and information. If you find that you have something relevant to say in response to a particular inquiry, all you have to do is reach out to the respective reporter with your pitch.

However, it’s important to note that your response should not be self-promotional. It has to offer real value. Don’t worry though; if the reporter finds the information you provided helpful — and uses your response in their article — , you will receive proper credit, which will land you the exposure you seek for both your book and your business.

How It Can Help You

The possibilities to get publicity for your book, using HARO, are endless.

Reporters often use it because they need an expert opinion for an article that they are not able to provide themselves. If you respond to their request for information with a smart and well-thought-out answer, then you will come across as a voice of authority on the subject matter at hand. By offering your expertise, you are demonstrating to your target audience — the people who read this type of article — that you know what you are talking about in this area. Having a mention in an official news outlet is also social proof that you are a credible source of information, and you can include the news site’s mention of you on your website and even in your book, if appropriate.

Furthermore, by getting your name on popular news articles, you are significantly increasing the number of people who will read about what you do and who you are. This is what makes HARO such a great way to increase the exposure of both your book and your brand.

The best part is that their email list is free to subscribe to, making it easy for you get PR opportunities delivered straight to your inbox on a daily basis. That said, the potential to generate lots of buzz surrounding your book lays at your fingertips. All you have to do is start taking advantage of this powerful tool.

How to Get Started

Step One: Go to HARO.com and sign up for their email list. (Again, it’s free.)

Step Two: They send out three emails per day with requests for submissions. Each email will be broken down into several categories, making these inquiries more organized and easier to sift through. Scan these requests and choose the ones that are most relevant to the book you have written or are currently writing.

Caution: If you find something that you want to respond to, be sure to first research the publication making the request to ensure that they are reputable to work with.

Step Three: Submit your pitch to the journalist or blogger making the request. Here is an example of a template that you could use for your response:

Subject Line: [Title or Credential] for [Query Topic]

Hi [First Name],
I’m a [title with the link to website] with [experience in the subject matter.]
This is where you highlight what makes you qualified for this story. For example, if they want a social media expert and that’s what you do, then include “social media consultant” in your pitch.

Concerning your query on [subject], I can [answer query requirements].
Again, it’s essential to follow the query’s requirements exactly. If the journalist says, “I’m looking for easy, actionable ways to build an organic following on Twitter quickly,” then provide a handful of tips and use a few sentences to describe how to go about each one and what makes it so effective. Many times, the blogger or reporter will run exactly what you send in your email reply, so don’t hold back! Remember that more value builds more trust and credibility.

If you would like me to go more in-depth into the information provided, please get in touch via [contact info.]
This is your version of a call-to-action. It can be a question or an offer to provide more information. And, of course, don’t forget to include your contact details!

Sincerely,
[Name]
[Title and Business with Link to Website]

Step Four: Repeat this process while you wait.

Sometimes you will hear back from the reporter with a request for more information. Other times, you may not hear anything at all and suddenly see that your response was included in an article. It depends on the reporter. However, if you are anxious about knowing this kind of information as soon as possible, you can subscribe to that publication’s newsfeed to get the latest updates.

There you have it. A simple way to get mass media attention for your book. Either leverage it to build up the pre-launch or use it to promote an existing book. Oh, and don’t forget to send the reporter a little thank you note if they do include your response in their article. (You never know when they might be willing to help you again in the future, although this should not be an expectation.)

Bonus Tip: An alternative approach to using HARO — or another way to increase your chances of getting into a major publication — would be to do a Google search of books that are similar to yours and see what kind of media attention they received during their launch. If you see a publication or blog that you think would be a good match for your book, check out who wrote that article. From there, you can usually find the writer’s contact information online or via LinkedIn. Go ahead and reach out to see if they be interested in writing a piece on your book. Be sure to make your pitch interesting and mention anything that your book has in common with the book that they previously covered. If they are interested, they will connect with you. But if you don’t hear back, don’t harass them. Simply move on and continue your search.

Takeaway: When you’re a passionate author with a great story, sharing it directly with a reporter can create a powerful impact. If a journalist or blogger is looking for a source for a story that you feel you can play a part in, quickly reply with your contribution, along with why you make the best candidate. No one can tell your story like you can, so take matters into your own hands and give HARO your best shot. You never know what could happen as a result.

Thanks for reading!

Interested in receiving a free copy of my new book, Create: How to Write Your Book and Create Your Legacy, before it launches? Sign up and I’ll send you it over to you as soon as it’s available. 🙂

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